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Beginner’s Guide to Instagram Marketing

instagram content marketing strategy

Instagram is a big business. The photo- and video-sharing social media platform, which launched in 2010, has exploded in popularity for brand marketing. More than 17 million businesses are now advertising on Instagram every month, reports Hootsuite. If you’re considering joining them, a wide variety of options for promoting your brand are ready for you to explore.

One billion Instagram accounts are active every month, and more than 500 million Instagram accounts are active every day. That’s a lot of people and businesses in all corners of the globe. In fact, most Instagram users are based outside the U.S.

Instagram offers a lot of ways to reach a broad range of different markets, but there’s no reason to feel lost. We’ve mapped out this Instagram marketing guide to help you fill in the blanks. Get ready to chart a successful Instagram marketing campaign for your company or brand.

Instagram Marketing Objectives

Brands choose to market on Instagram for so many different reasons. Some of the objectives they might have in doing so include:

Types of Instagram Ads

Instagram offers a number of different types of ads that brands can use for marketing. These include slideshow ads, photo ads, video ads, carousel ads, Stories ads, collection ads and within-the-app ads.

For instance, slideshow ads allow brands to create lightweight video ads from still photos. This lets brands use images they already have if they don’t want to spend the money or time shooting new ones. With carousel ads for Instagram Stories, brands can sell their products via rotating images and videos.

Advertising on Instagram works by specifically targeting the markets that brands want to reach. This allows them to select audiences based on options like location, behaviors, demographics and interests.

Instagram Target Audience

Instagram’s audience skews younger than Facebook’s, as most of Instagram’s demographic is in their teens, twenties or early thirties. However, Instagram users over the age of 50 are on the upswing, as they’re becoming more comfortable using social media. In the U.S., more than 56 percent of Instagram users are female, notes Statista.

Instagram users are also more likely to live in cities rather than the suburbs and are more likely to have college educations. Sixty percent of people making six figures or more use Instagram, according to Hootsuite. Most income brackets below that see fairly substantial usage of the platform, too.

If your brand is already on Instagram, you can easily view your followers’ stats on the app by going to Insights and clicking on Audience. There, you can keep track of your Instagram followers by age, gender and location. Instagram reaches target markets for both consumer and B2B brands, opening up a world of possibilities for you to make valuable connections.

The Benefits of Using Instagram Marketing

Instagram provides an array of benefits that can assist brands in reaching new markets and successfully engaging with audiences.

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