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The State of
Twitter X

Twitter has long been a major player in the social media landscape, but with its acquisition by Elon Musk and subsequent changes to the user experience—and the recent rebrand to X—the platform has undergone major changes. We surveyed over 1,200 U.S. social media users to understand the current state of Twitter (now X) and what impact Threads, Meta’s newly launched text-based rival, has had during its first 10 days.


  • 44% of all social media users say that they have an active account that they’ve used within the past year.
  • Users ages 45 to 60 (Gen X) are the most active, with 45% saying it’s a very important source of information and 41% having a paid subscription.
  • 63% of social media influencers have posted a sponsored tweet on the platform.
The State of X