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Influencing Crypto

Early adopters of cryptocurrencies and NFTs are already creating the internet of the future on the blockchain and in the metaverse. Understanding and harnessing these new technologies will be key to informing, educating, and assisting decision makers who must adapt to our rapidly evolving digital landscape.

We surveyed more than 1,000 U.S. internet users to help understand consumer sentiments around the metaverse, NFTs, and cryptocurrencies, as well as to inspire the brands, influencers, and end consumers that make our industry work.


  • 49% of influencers surveyed prefer Bitcoin over any other form of payment.
  • 36% of influencers say they own NFTs compared to the 3.1% of social media users who say the same.
  • 56% of all influencers say they participate in the metaverse.
  • 64% of influencers already own a cryptocurrency.
influencing crypto cover report