Influencers & The 2024 Election
We surveyed over 2,000 U.S. social media users to explore how social media influences political engagement, the role of influencers in shaping political opinions, and the overall impact of social media on political discourse and sentiment.
KEY STATS
- 82% of influencers plan to share their political views online during the 2024 election.
- 52% of social media users believe that political content from influencers contributes to their understanding of political issues.
- 46% of social media users ages 18-60 have changed their political opinion based on an influencer’s content.
REPORT PREVIEW
