Trust in Influencer Marketing 2024
We surveyed over 1,000 Canada-based consumers to help understand their sentiments around influencer marketing and see how those thoughts differ between age groups and sex.
KEY STATS
- 62% of social media users trust a social media post from an influencer over an A-list celebrity.
- 50% of all respondents have purchased products after seeing them used by influencers.
- 54.4% of Canadian social media users said authenticity is the top factor in increasing their trust in influencer product recommendations.
REPORT PREVIEW
