Welcome to our Champion the Creators interview series with influencers of all niches to highlight their journeys, share their insights and inspire! Today we are talking all about influencing with Celeste.
Meet Celeste, a lifestyle blogger who shares her family life in California. On Instagram and her blog, helloceleste.com, you’ll find content about food, mom style, hair and beauty, kids’ activities, home decor, travel, and health and wellness.
Celeste started creating content eight years ago and has no plans to slow down.
“My long-term vision is to continue doing what I love, which is creating content, taking photos, taking videos and sharing things that interest me. And as long as I keep my audience engaged and supporting me, then I am happy to continue doing this for as long as they’ll let me,” she said.
Engaging with her audience, trying new trends and creating content keeps her job exciting.
“There’s always something new to learn about or check out, or a trend to find, and it just feels like there’s nothing mundane about it,” she said.
Celeste’s relatability and authenticity keep her audience coming back to her platforms.
“The interaction with my audience really helps me to shape the content that I create and to choose which projects I get most excited about,” she said. “How I deliver that content to them is based on those little conversations that we have behind the scenes.”
Celeste has worked with us on campaigns for more than six years.
“I love working with brands. It’s so much fun,” she said. “There are so many brands that I have been lucky enough to work with that I have been a consumer of for so long, and it’s so enjoyable to be able to reach that next level of now working with them and not just buying from them.”
She said she enjoys working with #TeamIZEA and looks forward to using the revamped Creator Marketplace.
“I love that there are more opportunities to work with brands and it’s content specific. For example, if I want to be sharing more recipe posts, I love that I can start doing that by sharing recipe posts that I’ve already made and seeing what brands are attracted to that style of content.”
“The new dashboard for creators is so easy to navigate,” she added. “I love that I can see what campaigns I’m working on. I think it’s a really strong platform.”
This interview was edited for clarity and length.
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