Pinterest for
Influencers

When your goal is to be a Pinterest influencer, we recommend setting up a business account instead of a personal account. You can have both. But a business account is required per Pinterest’s Terms of Service if you use the platform in any way to make money. That can include driving traffic to your monetized blog or finding customers for your products or services.

There’s no cost for setting up either type of account. A Pinterest business account gives you the following advantages that aren’t available in a personal account:

1. You have free access to Pinterest Analytics so you can measure your success on Pinterest and know where to make adjustments in your content.
2. You can earn money from your Pinterest account by monetizing it with Pinterest ads, Promoted Pins and more.
3. Your Pins are optimized for engagement with Rich Pins and Pin Statistics.
4. You can create Story Pins only with a business account.
5. You’ll create a business profile that’s specific to your branding.
6. You have more control over content attribution and branding.
7. You can claim your website, other social media accounts and Etsy page and connect them to your Pinterest account. This ensures that your profile picture and name appear on every Pin that has your content on it, even if someone else creates the Pin.
8. You have access to Pinterest widgets, which help with content creation.
9. You can link your personal account to your business account and switch easily from one to the other.
10. Up to four business profiles can be linked to your personal Pinterest account.

For the purposes of this Pinterest influencer manual, we’ll focus on the beneficial features of a Pinterest business account. You can set up a business account by attaching it to your personal Pinterest account or by setting up a completely separate business account. Also, you can set up a personal account now and then convert to a business account as your following grows if you like.

Go to pinterest.com and choose “Create a business account” at the bottom of the signup box.

Enter the email address that you want your Pinterest notifications to come to. Create a password. Click “Create account.”

Choose your language and the country or region you live in. Click “Next.”

Add the name of your business. This can be your name if you want your name to be your influencer brand. If you already have a business or website set up, choose that name to keep branding consistent.

Next, choose a category that describes what you do. Don’t choose “influencer” if you haven’t achieved that status on another social media platform or website yet. If you don’t see a description that fits you, choose “I’m not sure” or choose “Other” and write in your business or brand type.

Add your website URL if you have one. If you don’t or don’t want to link it, choose “Later.”

Claim your Instagram, Etsy and YouTube accounts if you have them. This is very helpful in increasing your audience and engagement. Any time someone Pins content from one of these sites to Pinterest, the information is added to your stats. Your profile picture and username then also show on the Pins.

Choose whether or not you’re interested in advertising. As an influencer, you’ll likely want to monetize your Pinterest account with ads. If you’re not sure, choose “I’m not sure yet.”

If you’re setting up your business account separately from your personal account, you’ll be asked to identify topics that best describe your business. Choose at least one. If you can find more that are relevant, choose them. Selecting topics that accurately describe your business or brand’s niche keeps the Pins in your home feed relevant.

Adding the Pinterest button to your browser lets you save images and videos that you find on the Web. It’s an essential tool for your Pinterest account for you to curate content from sources beyond your original content. Choose “Get it now.”

Add the Pinterest button to your browser.

Here’s a brief description of how to use the Pinterest browser button. We’ll go into more detail in the Creating Content on Pinterest section of this Pinterest influencer manual.

Finally, you’ll be given the option to create your first Pin. Notice the tips Pinterest gives you for creating Pins that can get more engagement.

You can now create a separate Facebook Page for your brand or business. Since your Page will be linked to your personal profile, you’ll sign into your profile to get to it. You can set up as many Facebook Pages as you like. We recommend setting up just one for your brand so that it’s easier to manage and your audience has one central place to go to find your content. If you’ve diversified and have completely unrelated brands, you can set up separate pages for them.

Setting up your Facebook Page is similar to setting up your profile in that you’ll include photos or a logo or both and identifying information about your brand. Here’s what you’ll do:

profile is where you can see who’s following you and who you’re following on Pinterest. It’s also where you can find all of the Pins that you save and the boards you create. Pins that you try are grouped here as well.

Your profile also contains your name, your profile photo, your bio and, if you it want to, your location. Anyone can see your profile, but you have the option of creating secret boards that only you can see.

Creating an accurate and engaging Pinterest profile is important for standing out as an influencer. A well-crafted profile gives people a positive first impression of you and what you’re all about. It also makes your Pinterest account more professional looking and organized. Use the following tips to set up an effective profile.

Photo. Most people like to put a face to a name. Posting a clear, well-cropped photo of yourself helps familiarize people with you and begin to form trust. If your Pinterest account is strictly for business or a brand, put your logo here instead. It’s also effective to use the same photo or logo that you use for your website or other social media accounts for brand consistency.

Name. This can be the business name you chose when setting up your account. If you choose your own name, you need to provide a first name, but your last name isn’t required. You could also have a combination of your name and your business or blog’s name, such as “Amanda Livesay | Fake Ginger.”

Username. Your username is a unique name that you create. If you already have a branded name across other social media accounts, choose the same one for brand consistency. If that name isn’t available on Pinterest, choose a username that’s similar and makes sense for your brand. Pinterest recommends adding numbers if you see the “Oops! Username already taken,” message. Your username can be three to 30 characters long. It cannot contain symbols, spaces or punctuation.

Bio. This is a short description that lets Pinterest users know who you are and what you love, explains Pinterest. Your bio can be up to 160 characters long. Use these tips to craft an effective bio:

• Keep it brief and to the point. Pinterest users are more interested in images than words, so don’t get wordy. A few sentences or phrases that highlight the most important parts of what you do or stand for are sufficient.
• Use keywords that accurately describe you or your business. This helps with search engine optimization (SEO).
• Include your tagline if you have one. This is a phrase that accurately describes you or your business. If you don’t have one, consider creating one. Nike’s “Just Do It” and the U.S. Army’s “Be All You Can Be” are examples of taglines.
• Add a call to action. Asking people to do something is a great way to get more engagement. You can ask them to visit your website, follow your board, sign up for your newsletter or take another action that brings them to your content.
• Link your other social media accounts to your bio. Make sure they’re not your personal accounts unless you want people to see your personal photos and information.

Location. This is optional. It’s more important if you primarily want to appeal to your local community. For instance, if you provide services in person, such as a catering business, sharing your location helps people nearby find you.

Be sure not to share your full address on your Pinterest profile. Your city is sufficient. You could write the state you live in, your country or a combination of these. Or, leave it blank if you prefer.

Pins are what fuel Pinterest. They’re ideas in image form that you create, save from the Web or find on Pinterest and save to your profile. Pins are your content on Pinterest in the form of photos, videos or other graphics. Pins often contain text overlay, but this isn’t required.

You can create Pins on just about any topic and in a variety of layouts. Take a look at these diverse examples of Pins created by some Pinterest influencers.

Interior designer Maryann Rizzo Pins a photo of a sunroom from House of Turquoise’s website.

Photographer and textile artist Bekka Palmer Pins a vintage hat chart in her board Brooklyn Derby: Inspiration for the best party of the year.

Lifestyle bloggers at Poppytalk Pin a DIY tutorial on how to make lights out of glass bottles. A photo of the finished products and instructions for making them are included in the Pin. This Pin leads directly to their website, which is an example of how you can use Pinterest to drive traffic to your site.

Pinterest influencer and photographer Bonnie Tsang Pins motivational quotes to one of her Pinterest boards.

• Making a status update, which is also called a post
• Sending a private Facebook message 
• Making a comment on someone else’s post
• Clicking the “like” button to show your reaction to a post
• Sharing someone else’s content

On your profile page, your News Feed is the list of stories that constantly update on your page. These are posts made by you, your Friends, and Pages and groups you’re following on Facebook. On your Facebook Page, your feed includes only posts you’ve made and any comments Facebook users and you have placed on your posts.

Pinterest boards are the digital spaces where your Pins live. Think of them like themed bulletin boards. Your Pins are organized in boards by topic. For instance, if you’re a parenting influencer, you might create different boards for toddler tips, clothing, healthy foods and so on. Look at the characteristics of these boards that Pinterest influencers have created:

Lifestyle influencer Evelyn creates boards on travel photography, nature, people, events, crafts and more. She has over 6 million Pinterest followers who enjoy her carefully curated collection of stunning images. Evelyn connects her Pinterest profile to her Instagram account, and vice versa, by adding a link. On Instagram, she’s careful to keep her content focused on photos she’s taken herself of her cats, plants and puzzles she’s put together.

Anna K and Sofia are Swedish lifestyle bloggers. Their Pinterest boards make up an eclectic collection of Pins ranging from architecture and entertaining to fashion and decor. They include a link to their blog, Pejper, and information about their Instagram account so Pinners can engage with this additional content.

Lifestyle influencer Erica Chan Coffman creates boards on anything that she’s highly impressed with. Topics include art, travel, fashion, interior design and DIY. Her Pinterest profile is connected to her blog of the same name — HonestlyWTF. Coffman diversifies by creating content for her sites HonestlyYUM (seasonal food and cocktail ideas) and HonestlyFIT (wellness, fitness and mindfulness content).

Veanad is an architecture and design site created by Danaë Vokolos of New York. Her Pinterest boards number under 10, but her following is over 5 million on the site. Her boards are grouped into design topics such as “space” and “feminine.”

Only you and people you invite can see your secret boards. Secret boards and the Pins in them won’t show up anywhere else on Pinterest, including your home feed, your followers’ feeds and search results. Some advantages to creating secret boards include:

• Sharing graphics or photos you’ve created or ideas you have with a client
• Gathering Pins your competitors or others in your genre are posting to generate ideas for your future content
• Storing a lot of Pins that you want to post over a period of time instead of all at once
• Accumulating ideas for a special project

Your secret boards are found at the bottom of your Pinterest profile page. You can make a secret board public at any time.

To create a secret board, click on “Create board” in your profile. Then, check the Visibility box where it says, “Keep this board secret.”

After creating your secret board, to invite others to view it or add Pins to it, click on “Invite.” You’ll add their email addresses or Pinterest usernames. Group members must have Pinterest accounts in order to collaborate on your secret board.

Your home feed is a collage of Pins from the boards, topics and people you’re following. Pinterest also adds Pins related to your recent activity and the boards you’ve created. You may at times see Pins on your home feed that you’re not interested in. Edit these suggested Pins by clicking on the three dots in the top right corner and choosing “Tune your home feed” from the dropdown menu.

Edit your home feed at any time to tune Pinterest’s algorithm so the Pins it suggests are relevant to your interests.

These are people or boards that you want to see more of, so you’re following them. You can follow a Pinterest user or just one of their boards. Following people and boards that have content related to your brand increases the chance that they’ll follow you back.

Your Following tab shows all of the Pins from people and boards you’re following.

As an aspiring influencer, it’s to your advantage to follow other Pinterest influencers and Pinners in your niche. This allows you to assess what they’re doing that’s successful and to get them to notice you so they may follow you back. It’s important to follow other Pinners that curate content that’s closely related to your brand. This way, you’ll be tapping into the same audience that already has an interest in your content. Your home feed will also have relevant Pins instead of everything under the sun.

When your Pinterest account is new, find people to follow by clicking on the “Find people to follow” button. You’ll see a list of people to follow based on your interests and recent activity. Clicking on any username brings you to the Pinner’s homepage so you can read their bio and see their boards. Follow from their homepage or directly from the Build Your Following Feed window.

Clicking on the “More” tab gives you a dropdown list of additional topics to choose from.

To edit who you’re following, click the pencil icon at the top of your Following page.

Click on any user’s Following button to unfollow them. The gray Following button will change to a red Follow button. You can click Follow at any time to begin following them again.

You can also use the search bar on any Pinterest page to find people to follow. Type in their username if you know it. If not, enter a keyword related to your niche.

You can find Pinterest boards to follow by using the search bar. Here’s how:

To find boards to follow, enter a keyword that you’re interested in into the search bar. Then, choose “Boards” from the dropdown menu.

Click on any board that looks interesting to you to see what’s inside. Or, you can follow a board directly from the search results. The title of the board and the number of Pins it contains might be enough information for you to know if you want to follow it.

To see the details about any board, click on it. You’ll then see all of its Pins, a description of the board and the number of followers the board has. The profile photos of the Pinner or additional collaborators are also displayed. Click the red Follow button to follow the board.

Notice in the above example that the Pinner uses a uniform theme in her posts. She adds her brand logo and uses a green color scheme. She also chooses a similar font throughout her Pins. This strategy helps viewers quickly and easily recognize someone’s content when they’re scrolling through their home feeds. The result is often more clicks on your Pins.

You can also find boards to follow from your home feed. To do so, click on a Pin that you like, preferably one that’s related to your influencer brand.

Click on a Pin from your home feed to learn more about it. In this case, we’ll click on the Pin of the sleeping puppy.

On the next page, find the board the Pin is posted to by looking for “[username] saved to [board name].” For this Pin, the board name is “Doglovers.” Click on the board name to see all of the Pins in the board.

From here you can decide whether or not to follow the board.

Your followers are Pinterest users who follow you or your boards. They’ve seen a Pin or board that they like or read your bio and want to see more of your content in the future. When people follow you, your Pins show up in their home feeds. So, the more followers you have, the more eyes there will be on any content that you create on Pinterest.

The more you use Pinterest, the more likely people are to find you and follow you, advises Pinterest. To view your followers, start by accessing your Pinterest profile from the top of any Pinterest page when you’re signed in.

To see who’s following you, tap your username. Then choose “Profile.”

On your profile page, click on “More” and choose “Followers” from the dropdown menu.

You’ll then see a list of people who are following you. Click the red Follow button to follow them back. To keep your homepage relevant, follow Pinners who have similar content to your brand as an influencer. You can unfollow users at any time.

Hashtags are keywords or phrases preceded by the number symbol, #, that look like #eyeliner or #camping. When used correctly, hashtags can lead people to your Pins. Pinterest recommends that you to add no more than 20 hashtags to a Pin, while other professionals suggest anywhere from two to eight.

Regardless of the number of hashtags you use, they should always be relevant to your content. Hashtags are meant to connect Pinterest users who are interested in your content to your account.

When you use a hashtag, other users can click on it and see various Pins that also use that tag. So, adding hashtags that accurately describe your Pin is essential. Consider these examples of hashtags on Pinterest:

Jennie TwoShoes uses one hashtag, #elegantweddingideas, to describe this Pin on her cake board. Jennie is an artist and musician who has a following on Pinterest of 4.8 million. She’s posted over 39,000 Pins.

Jessica Comingore is a designer and the founder of Marbury. She helps businesses identify their brands and connect with their audiences. In her Pinterest board, “Marbury,” she uses hashtags that are directly related to branding and design. By using these hashtags, potential clients searching for branding ideas are more likely to find her content. Jessica is a Pinterest influencer with 4.8 million followers.

Every hashtag on this Pin is directly related to its content, which shows free stationery for wedding invitations. Wedding Chicks Pins wedding-related ideas and products. It uses Pinterest to lead potential clients to its website where they can find wedding services such as vendors, planning and inspiration.

A Pinterest Pincode is a quick way to lead people to your content. You can make a Pincode for your Pinterest profile or for one of your boards. Place the code on any physical or digital material, such as:

• Product packaging
• Displays
• Print magazines
• Marketing materials
• Merchandise with a flat surface
• Banner ads on your blog
• Blog posts
• Social media accounts
• Business cards
• Packing slips
• Posters in shops or at conventions

People use the Pinterest app to scan your code. It takes them directly to your Pinterest profile or board. Follow these steps to create a Pincode:

To create a Pincode for your Pinterest profile, (1) go to your profile by clicking on your username. (2) Click on your profile picture. (3) Click on the bar that says “Download Pincode.” Save the Pincode to your computer or camera roll on your device.

To create a Pincode for one of your boards, you’ll need to have a Pinterest business account. (1) Open the board and click or tap on the Pincode icon. It looks like a circle surrounded by eight smaller circles. (2) Make sure the featured image on your Pincode is engaging. If you want to change it, click “Change Image” and choose another.

When people see your Pincode, they’ll know how to access your content from the instructions on the code. They’ll “Open [Pinterest app] and tap [camera icon] for ideas” on their mobile device.

To access your profile or board, people point their mobile devices at your Pincode while they’re in the Pinterest app. The camera icon is to the right of the search bar in the app.

When a user’s camera hovers over your Pincode, they don’t need to snap a picture of your Pincode.

The app automatically pulls up your board or profile.

Pinterest Lens lets you search for things you’re interested in using an image search. When you see something in real life that you want to buy or learn more about, use Pinterest Lens to scan it. The search results are related Pins. You access Pinterest Lens in a similar way to scanning a Pincode.

To use Pinterest Lens, open your Pinterest app on your mobile device and tap the search icon (magnifying glass).

Tap the camera icon in the top right of your screen next to the search bar.

Focus your camera on the object you want to scan. You can pinch or zoom the screen to focus on the specific object or part of the object. Tap the button to snap a picture.

Explore the search results to discover ideas.

Story Pins allow you to string up to 20 pages of images, videos, text and links together. Story Pins are available only to Pinterest business accounts. Pinterest is testing this feature, so it’s not always available on all accounts. “If you don’t see the option to create a Story Pin, stay tuned! We’ll be making Story Pins available to more people soon,” says Pinterest’s Help Center.

You can have a minimum of two pages in your story, but Pinterest suggests having at least five. Use Story Pins to:

• Explain a DIY process
• Describe the steps of a recipe
• Tell a story about a travel adventure or any topic
• Post a workout
• Review a product
• Create a step-by-step guide
• Show different views of something
• Display a collection of products or related objects
• Explain a makeup tutorial
• Catalog the remodeling of a space

If you can create a Story Pin, you’ll see the option when you tap on the plus symbol used to create a Pin. This is available on the desktop and mobile versions of Pinterest.

A Story Pin has the story icon displayed on it in a feed and within a board.

When the Story Pin is open, the cover Pin and story title are displayed.

Scrolling down reveals the rest of the Story.

Stories can contain images, video and text. The story reads like an article and can include instructions, narrative, calls to action and so on.

Add links to your Story Pin to lead readers to your additional content.

Story Pins include the same engagement options as regular Pins. Pinterest users can save the Story Pin, follow you, add comments and add photos once they’ve viewed your Story Pin.

The Try a Pin feature is an additional way for Pinterest users to engage with your Pin. You might post a recipe, DIY project, product or other item that someone wants to try. When they do, they can take a photo or video and post it to your Pin. Video uploads are currently only available on iOS devices, according to Pinterest.

You can also try another influencer’s or Pinner’s Pin, which increases your visibility as you comment on their post. Here’s how:

Open the Pin that you’ve tried.

Three people have tried this recipe and added photos of their results. Click the “Add photo” button to add yours.

Upload your photo or video. You have the option of sharing to your Facebook account that’s connected to your Pinterest account as well. This allows you to post content on both platforms with one effort. Click “Done” once you’ve added your media.

Facebook is the most widely used social network across the globe, so it makes sense to want to establish your influencer brand on the platform. As of the second quarter of 2019, Facebook had 2.41 billion active users, reports Statistica. That’s a lot of potential people engaging with your brand and your content.

The steps to becoming an Influencer on Facebook share many similarities with becoming an influencer in any industry. An influencer is someone who’s trusted to give an opinion, recommendation or insight that’s reliable because they’ve proven they know what they’re talking about. And that applies to any industry, whether it’s fashion or food, business or backpacking, gaming or gardening, tech or travel. Follow these top tips as you’re establishing your influencer brand on Facebook:

Your own content is a photo or video that you’ve shot yourself or a graphic you’ve created. This media should be saved on your computer if you’re uploading from your desktop or in your device’s library if you’re on mobile. When you make your first Pin, Pinterest gives you step-by-step instructions and tips.

First, add a title and description for your image. These show up on Pinterest users’ home feeds so they can learn more about your Pin before deciding to click on it. Use descriptive words that accurately convey what your Pin is. Include keywords. You can post a Pin without a description, but it’s not recommended. Take advantage of the opportunity to lead more viewers to your Pin with SEO-friendly phrases and words.

Next, add a link to your website, blog, social media channel or other site where you want the viewer to go to see more of your content. This is how Pinterest can drive traffic to your content. That’s especially useful when you have monetized content or a description of your services or products on another site.

Now you can add your image or video by uploading or dragging and dropping. Pinterest has built-in editing tools that allow you to crop your photos, trim your videos and add text descriptions or your logo to the media.

From here, you can also add multiple Pins. This isn’t the same as a Story where all of the Pins are strung in a line cohesively. Batch creation saves you time by letting you create several Pins at one time.

Here’s an example of batch creation of Pins. A benefit to using a batch creator is scheduling your Pins to post at a later date. You can set each one to post on a different day or time of day to space out your Pins. This keeps your content fresh, which helps keep your content at the top of feeds and search results. Hit the dropdown arrow that says “Select” to choose the board your Pin will go into.

Check the Pins you want to upload and press “Publish.”

When you see images or videos on a website and you want to save them, use the Pinterest browser extension to create your Pin. Here’s how:

Go to a website and hit the red Pinterest button  that’s in your browser tab.

Any media that you can Pin will display.

Choose the image or video you want to Pin and add details. Include a description with keywords, the title of the board where it’ll live and hashtags. Choose whether or not you want the board to be secret. Make sure you’re signed into the business or personal account where you want the Pin to go. Press “Create,” and it automatically posts to your profile.

Pinterest itself is a source for adding content to your boards. When you find a Pin on Pinterest that’s relevant to your brand or that you find interesting, Repin it.

When you find a Pin that you like, click on it to open it.

Click on the red Save button.

Choose the board where you want to Pin it, or create a new board. Pinterest suggests using board names based on the content of the Pin.

Click “Create” when you’re done, and the Pin and board then post to your account.

Pinterest favors high-quality vertical images that have a 2:3 aspect ratio. Selecting Pins that are attractive and visually pleasing encourages people to engage with them, save them and follow you or your boards. Follow these guidelines from Pinterest to select the right images for your Pins:

• Vertical means the images are taller than they are wide.
• The 2:3 aspect ratio refers to the pixels. Your image’s width should be two-thirds of its height. If your Pin is outside this range, the whole Pin won’t display in a person’s feed. Pinterest provides examples of some image dimensions that have a 2:3 aspect ratio:

• Your Pins are visual cues that lead people to your content. Make sure the Pins are relevant and eye-catching to encourage people to click on them.

People love watching video. It’s engaging, instructional and time-saving. Adding video to your content on Pinterest can encourage more engagements and followers. When you have a Pinterest business account, you can upload original video to Pinterest.

Adding subtitles to your videos is wise because many people play video content without the sound. Here’s how to upload video to your Pinterest account:

In your business account, click on the red plus sign. Choose “Create Pin.”

Upload your video or drag and drop it in the Upload box.

Under the video, slide the selector left and right until you find the still shot that you want as your cover image. Add a title, description, link, tags and hashtags as usual. Choose the board your video will be Pinned to and whether to publish it now or later. Click “Publish.”

Use Pinterest’s specs to choose videos that post well on the site.

Third-party tools can save you time and effort as you grow your influencer status on Pinterest. Some tools allow you to schedule Pins in advance, while others help you find quality content to Pin or track your analytics. You have a choice of many tools, both free and paid. To get started, here are three of the best free Pinterest tools and one helpful paid tool to help you make great content:

1. Canva is a graphic designer that has templates specifically for Pinterest and other social media sites. The tool has over a million images and graphics to choose from, and you can upload your own as well. Adding graphics, text and your logo to your image is easy with the tutorials Canva provides.

Canva has hundreds of Pinterest templates to help you create stunning Pins.

1. PinGroupie helps you identify group boards that you may want to join and contribute to. Contributing to group boards gets your content in front of more eyes and can lead to more followers. Choosing boards with more collaborators usually means you’ll be able to Pin more often. Boards with a lot of followers let you tap into more potential followers. Be sure to join group boards that are closely related to your content so you reach the right audience.

When you enter a search term, PinGroupie brings up a list of suggested boards. You’ll see each board’s description, follower count, number of collaborators and more to help decide if you want to join it.

1. IFTTT is a social media tool that lets you automatically post content from a Pin on another social media site. IFTTT stands for “if this, then that.” If you want your Pins posted on Instagram, as many influencers do, you can set that up on IFTTT. This not only saves you time but also effortlessly allows you to build content and your influencer status on other social media sites.

IFTTT lets you automatically post content across your social media channels.

1. Tailwind is a popular paid tool that can help you with multiple tasks on Pinterest. Its most prominent helper is a scheduler. You can schedule your whole week of Pins in 20 minutes, according to its site. It also gives you additional analytics for each of your Pins and boards and reshares your best content.

Tailwind has multiple features to help you create content on Pinterest.

Stephanie Brinkerhoff of Utah started her career in the beauty industry in 2007 as she was finishing cosmetology school. She found that she loved doing hair and makeup for brides and aspired to make that a full-time living. Stephanie became a social media beauty influencer by posting her stylings on Pinterest and Instagram. Her following on Pinterest has reached 4.8 million.

Stephanie’s Pinterest profile name is Hair and Makeup by Steph, and she has a blog by the same name. On Pinterest, she maintains only six boards to keep her focus refined.

Stephanie’s profile includes a very brief bio that states what she specializes in. She also includes a link to her blog and her email address for a direct way to contact her. She conducts online and in-person workshops, courses and tutorials, and her work is sought after internationally. She uses additional social media platforms to repurpose content, connect with her audience and gain customers. These include Facebook (769K followers), Instagram (564K followers), YouTube (61.5K subscribers) and Twitter (1.3K followers).

Peter Som is an acclaimed fashion designer who apprenticed under designers Michael Kors and Calvin Klein. He’s worked with fashion icon Bill Blass and sells his fashion collections at high-end stores such as Saks Fifth Avenue and Neiman Marcus. In 2018, his designs transcended to the home fashion industry as he created a menswear-inspired line of furniture, accessories and wallpaper.

Som uses Pinterest to showcase the ideas and inspirations that influence his fashions. He also Pins his clothing and home decor lines. On Pinterest, he has 2.8 million followers. His bio leads people to his blog, Instagram account and Twitter account. Almost all of his 147 boards have similar numbers of followers: between 71K and 73K. Som also posts his content and connects with his audience on Instagram (38.7K followers), Twitter (30.8K followers) and Facebook (16.8K followers).

Amanda’s bio is simple: “food blogger.” And the only other information in her profile besides her photo is a link to her blog. But that’s enough for this Pinterest food influencer who has 4.5 million followers. Her 142 boards feature recipe after recipe for sweets, paleo cooking, weeknight meals, holiday fare and a lot more.

Amanda started her blog, Fake Ginger, in 2009 when she was a new mom. She knew nothing about cooking or baking. Her blog was her way of teaching herself how to cook, and along the way she discovered she loved it. Her genuine thrill for her subject matter has advanced her to influencer status. Along with a huge following on Pinterest, she also has 163K followers on Facebook, 31K on Instagram and 4.6K on Twitter.

Ben Uyeda has 1.3 million monthly Pinterest viewers, 80.2K followers on Pinterest and 1.16 million YouTube subscribers. They appreciate his DIY home decor design ideas that save them money. Uyeda’s focus is to provide people with affordable, durable and elegant furnishing ideas. He uses video tutorials and photos to demonstrate how to build designs from recyclable and repurposed materials, such as a wine bar from copper piping.

His Pinterest profile includes a link to his website and mention of an additional website that he co-founded. On Instagram, Ben has 167K followers, and on Facebook he has 16K followers. He reposts his original content from Pinterest on Instagram.

DIY influencer Mandi Gubler shows people how to fearlessly create projects for the home. Her 66 boards range from project ideas for houseplants to furniture and room decor. She also includes DIY boards featuring recipes, crafts, fashion and more. Mandi has 96.8K followers on Pinterest and 6.7 million monthly viewers.

Mandi started her blog about decorating without knowing anything about it, she says. Her humor, engaging style, creativity and helpful tutorials keep viewers coming back for more. On her blog are her tutorials that she posts on Pinterest as well as merchandise for sale.

She reposts her videos on YouTube, where she has 5.57K subscribers. On Instagram, with 139K followers, are her project photos and family pictures. Mandi also keeps in touch on Twitter with 11K followers and on Facebook with 60K followers.

Trey Ratcliff is a computer scientist-turned-photographer in his mid 30s. He started a blog, Stuck in Customs, to post his shots, the stories that went along with them and free tutorials. He writes one post a day and has kept that up for over 10 years. Trey monetizes his blog by selling tutorials, photo presets, e-books, fine art prints, workshops and more.

On Pinterest, Trey has 4.5 million followers. His 38 boards feature travel shots he’s taken around the world and a small amount of curated content. On Instagram, he has 179K followers and includes a link to his SmugMug account, a platform for building original photo galleries. His content is also on Facebook with 331K followers. He keeps in touch with his audience regularly on Twitter as well, with 62.7K followers.

Bonnie Tsang is a lifestyle photographer with 7 million followers on Pinterest. Her bio describers her as “Artist, Mom, CEO,” which is an effective way to quickly let viewers know what she’s all about. She also lists an award she’s received to garner credibility. And she includes links to her website, Twitter and Instagram.

Bonnie is an internationally acclaimed artist who uses social media as her outlet. Along with Pinterest, she posts on Instagram (76.3K followers) and Twitter (11.3K followers). Although she is a photographer, her Pinterest boards contain mostly curated content, and her account has 511.8K monthly views. Bonnie’s original content lives on Instagram and her website.