As the demographic of users on social media continues to vary in age, it’s no surprise that influencers over 50 are gaining substantial traction as they share their insight and unique perspectives. From work to leisure activities or simply providing valuable information people can learn from, these older influencers are making their mark on social media. As marketers understand best, working with any kind of influencer requires research and dedication for your brand goals, but understanding influencers over 50 can help make your campaign a success.
12 influencers over 50 on social media
Barbara Costello — brunchwithbabs
You may know her on TikTok as Babs, but Barbara is known for being “everyone’s grandma” and has grabbed the attention of more than 3.4M followers. As a mom of four and grandma to eight, Barbara loves to share her favorite recipes, home hacks, and wisdom.
@brunchwithbabs 🍊 DIY All Natural Ant Deterrent Spring is one of those times of year where we find our little ant friends making their way into our homes. Here is a natural way to deter ants from coming inside and bonus you can use the spray all over your house as it is a natural all -purpose cleaner. 🍊Fill a mason jar with orange peels 🍊Cover the orange peels with white vinegar. Make sure the peels are completely covered and put a top on the jar. Place a piece of parchment paper between the lid and the jar. Vinegar erodes metal and will eat away at your metal lid. 🍊After 2 weeks, strain the orange peels out of the vinegar and put back in a jar or bottle. 🍊All-purpose cleaner: Mix ½ parts vinegar with ½ parts water in a spray bottle. Use all over your house - on counters, bathrooms and floors. 🍊Ant deterrent: Mix ½ parts vinegar with ½ parts water in a spray bottle (you can use the same bottle for cleaning and deterring). Spray around the doors, windows or cracks where ants are coming in. Ants hate the smell of orange and vinegar so the mixture will deter them from entering your home. This does NOT kill the ants. Happy Spring! XO Babs
♬ original sound - everyone’s grandmother
Helen Vanwinkle
Helen is a popular influencer over the age of 50 who brings a smile to more than 3.2M followers. Her Instagram is full of comedy and good vibes as she shares her bold and bright outfits, worldwide travels, and life as a 94-year-old.
Irvin Randle
Irvin defies the typical younger modeling standards with stylish outfits and creative ensembles with more than 736K followers. His creative talent and passion for fashion led him to create the Silver Fox Squad, a clothing brand for older age men who share the same interest in fashion.
Grece Ghanem
Grece showcases her confidence and belief in the idea that style has no age. Her stylish outfits serve as an inspiration for more than 1M followers. From trendy street styles to modern summertime looks, there are no limitations to fashion in Grece’s eyes.
Lynn Yamada Davis
Lynn or “Lynja” is arguably one of the most well-known influencers over the age of 50. She uses her platform to share her love for creating and eating good food. Lynn is a former civil engineer who turned to TikTok during the pandemic to share her favorite recipes with her 15.3M followers and hasn’t looked back since. Her vlogs showcase her tasty finds as she travels and comes up with delicious recipes.
@cookingwithlynja Grilling Grandma: Brisket
♬ original sound - Lynja
Joan MacDonald
Creative mind behind the “Flex Your Age” book and popular influencer over 50, Joan uses her platform to teach others the importance of fitness and how to make it fun. After suffering her own health issues a few years ago, Joan began her fitness journey and now serves as an inspiration to her 1.7M Instagram followers.
Iris Apfel
Queen and creator of the term “more is more and less is a bore,” Iris stands behind her saying and entertains more than 252.1K followers with her exciting lifestyle. The 101-year-old defies all standards as she shares her daring outfits and signature circle glasses. From celebrating birthdays on her TikTok to showing off her Barbie dolls, Iris is a unique example of an influencer over 50.
@irisapfel Get old, but don’t get boring! 🌈 Some #wednesdaywisdom with @ruggable 🩷✨ #ruggablexirisapfel #wisdomwednesday ♬ get old but dont get boring - IRIS APFEL
Angelique Miles
As a fitness, beauty and lifestyle influencer who was born in 1966, Angelique is most commonly known for her successful career in the music publishing industry. Angelique shifted her focus to wellness and began sharing her lifestyle on Instagram for more than 111K followers. The 57-year-old now fills her feed with her incredible physique, love for travel, and healthy lifestyle.
@angeliquemiles8 I got dressed up for dinner the other night. #foryou #whatiwore #whatiworetoday #ootd #genxfashion #streetstyle #nycnights ♬ The Joy Album Version (Edited)
Pasquale Sciarappa
If you’re looking for a tasty Italian recipe, you’ve come to the right place. Pasquale was born in Italy and has a lifetime of experience creating the most delicious dishes. His authentic Italian cuisine shines through his TikTok tutorials as he shows his passion for creating great food for more than 279.8K followers.
@pasqualesciarappa Today we’re making my Minestrone soup that everyone in your family will love! #italianfood #italianrecipe #cooking #food ♬ Italian Tarantella - Italian Restaurant Music of Italy
Lyn Slater Ph.D.
Retired Fordham University professor and social worker, Lyn reformed her career to focus on her true passions for fashion and her life as an “accidental icon.” It is safe to say Lyn is no longer accidentally an icon with more than 757K followers. She fills her feed with her “ordinarily old and interesting” life through photos modeling her exciting looks and spending time with her sweet husband, Calvin.
Bo Petterson
Bo has earned more than 2.8M followers. The sweet father uses his platform to share his wisdom in addition to uplifting posts about his daughter’s brain injury. From sharing simple things like fixing a doorknob to more complex tasks like putting in a fence post, Bo teaches it all.
@dadadvicefrombo An easy weekend project my Dad loves so I’m sharing again. This time you should sew this video with your mushrooms so I can show Grandpa Einar. Love, Dad
♬ original sound - DadAdviceFromBo
Luisa Dunn
With a creative TikTok handle, Luisa is an Australian influencer over the age of 50 with a passion for fashion, which she shares with more than 224.3K followers. As an Australian Pro-Age Model, Luisa focuses on spreading age visibility and representation through her posts. Luisa shares age-inclusive brands she loves and high-end fashion over 50.
@thesilverlining_1970 Fashion Over 50 featuring some well loved wardrobe items (2-10 years old). Red lip Lady Danger by @maccosmetics #agepositiveinfluencer #fashionover50 #proagewoman #fiftyplusstyle #overfiftystyle #silvermodel #agevisibility #proage ♬ Say It Right (Radio Edit) - DJ Dark & Mentol
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