If your brand is planning an influencer marketing campaign, using the best influencer tools is essential to streamline your process and achieve success. Without the right tools, influencer campaigns can easily become overwhelming, leading to missed opportunities and wasted resources. Fortunately, among the many top influencer marketing platforms, there are plenty that simplify finding, managing, and tracking influencer collaborations.
Influencer marketing tools offer features like large influencer databases, advanced search engines, and AI-powered analytics to help you find the perfect influencers for your brand. In this guide, we’ll break down the best influencer tools available today, explaining their key features and benefits so you can choose the right ones to enhance your campaigns.
What do influencer marketing tools do?
Among other capabilities, influencer marketing software integrates a combination of tools that can help marketers find content creators, manage campaigns, measure performance, and analyze the results to improve their efforts.
For example, rather than manually searching for influencers on social media, influencer discovery tools might include a creator marketplace, specific filters to narrow down your preferred criteria (by niche, number of followers, location), and engagement analytics.
Mid- and post-campaign features differentiate the “better” options from the best influencer marketing tools. These include single-dashboard components that allow you to customize and export data, aggregate performance data across links and social handles, integrate with Google Analytics and Shopify, social listen, content collection, and tracking links, and provide AI assistance.
Best influencer tools for discovery and outreach
With so many options, how do marketers choose the best influencer discovery tools offering outreach? For the most part, you’ll be looking at three factors:
Ease of use
Marketers already have far too much on their plate to spend hours learning new software. An influencer marketing tool should make your job easier, not harder.
Features
Does the tool have all the features you need? How many filtering options does it offer to narrow down influencer search? The best influencer tools will provide the ability for brands to host casting calls and foster direct relationships with creators with no transaction fees.
Pricing
Choose an influencer marketing software that fits your budget while giving you the features you need. The best influencer tools will be tiered with several pricing plans for this reason and you can always scale as you go.
Top influencer marketplaces
If you’re just getting started with influencer marketing or want to work on a one-off campaign, a database of creators can help you discover available influencers.
IZEA Flex
IZEA Flex is our comprehensive influencer marketing platform that powers our Managed Services campaigns. It features tools to effectively manage campaigns from start to finish.
izea.com
Cost: Free to access; pro plans start at $6 per month
Standout tool: Casting Calls
Our includes filters to help marketers search through millions of influencers. Additionally, brands can launch casting calls to invite creators to pitch their ideas directly.
FormAI
Cost: Free to access; Creator plans from $6; Marketer plan is $99 per month
Standout tools: Text to image; AI voice cloning
FormAI is a comprehensive suite of AI tools custom built for influencer marketing, allowing marketers and creators to streamline their collaborations.
Key benefits of using influencer tools for your campaign
There are numerous ways that influencer tools can supercharge your influencer marketing campaigns. Here are some of the top benefits:
Efficiency and cost-effectiveness
The best influencer tools can do a lot of the labor-intensive work for you to help your campaign launch in a timely fashion and flow smoothly.
Expanded reach
Find influencers that can help you reach markets you might not have considered before and rule out fake followers.
Improved collaboration and workflow
Shared dashboards and integrated communication tools can streamline collaboration between teams.
Advanced analytics and insights
The best influencer marketing software provides tools beyond basic metrics to provide real-time audience insights, sentiment analysis, and predictive analytics.
Influencers:
Looking to partner with industry-leading brands? Create your free profile today.
Marketers:
The world’s biggest brands trust IZEA’s influencer marketing software and full-service solutions. Find out which solution is right for you.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
