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In recent years, we have witnessed a significant shift in the way brands approach advertising. Traditional methods, such as television commercials and print ads, are no longer as effective as they once were. Consumers, especially the younger generations, have become increasingly skeptical of traditional advertising tactics and are seeking more genuine connections with brands. If your brand has yet to incorporate influencer marketing into your strategy, it’s not too late. Influencer marketing spending will jump about 3.5 times faster than social ad spending this year, according to Insider Intelligence.

Which social channel is the best for influencer marketing?

According to HubSpot’s 2023 Social Media Marketing Report, around 72% of marketers listed Instagram as the top social platform for brand-influencer collaborations in 2023. While Instagram is one of the most-used platforms for sponsored content, a multichannel approach has become the norm. Insider Intelligence forecasts that over $1 billion will be spent on sponsored content on each of the top four influencer marketing platforms in 2024.

Besides social media, influencer content is increasingly being used in TV ads, out-of-home advertising, and other digital media, per Insider Intelligence.

Benefits of influencer advertising

1. Increase brand awareness

While there are many benefits to influencer advertising, a commonly cited advantage is that it boosts brand awareness. Influencer content is often more relatable than traditional advertising, which helps brands engage with their target audiences and create a strong connection.

2. Boost SEO

Influencer marketing content helps brands boost their SEO. This is accomplished by providing links to creators, who then drive traffic to their websites. Another method of enhancing SEO is incorporating keywords into their content. As social media platforms like TikTok are increasingly used as search engines, especially by Gen Z, keyword optimization in content is more critical.  

3. Better ROI

According to research, influencer marketing provides almost 11 times the ROI than traditional advertising banners do, which reiterates the effectiveness. Creators function as their own production companies — often at a much lower cost. The authenticity that emanates from their content enhances the trust their followers have in their opinions, thus making it more persuasive.

4. Boost purchase decisions and increase sales and leads

One of the most significant benefits of influencer advertising is that it effectively encourages consumers to move down the sales funnel. Influencer’s posts resonate with consumers more so than a typical ad would, which takes them from the attention stage to consideration and then action. Beyond awareness, influencer content persuades buyers to click on the links in their content to check out a brand’s products and services.

Influencer advertising challenges

1. Finding the right influencers

Finding the right people to work with is a common challenge for any business; however, in influencer advertising, it is critical to find creators whose style, values, audience and content align with the brand’s. Finding the right influencers who will be able to reach your target demographics can be a challenge, but with the help of influencer marketing platforms like IZEA.com, brands can choose influencers who meet all of their marketing needs. 

2. Keeping up with influencer communication and campaign management

Among the challenges that brands can face with influencer advertising are measuring the results of their campaigns, maintaining communication with influencers and making adjustments to campaigns to reach the desired KPIs. With the help of IZEA’s Managed Services, brands can stay up to date with campaign performance, receiving regular reporting. 

3. Influencer marketing expenses

Some brands often face the challenge of managing their influencer budget. For brands with limited budgets and resources, The Creator Marketplace can be a helpful resource. Influencers in the Marketplace create their own listings for their work, with their own pricing. This transparency makes it easy to find creators within specific marketing budgets.

The future of influencer advertising

With social media and technology constantly evolving, the potential of influencer advertising is unlimited. The advancements in technology, including the rise of AI tools, are revolutionizing influencer marketing. Influencer advertising will begin to see a change in content styles and will include more unique visuals thanks to AI tools like FormAI

Despite the changes, it’s clear influencers are the key to drawing in an audience effectively.

Influencers:

Looking to partner with industry-leading brands? Create your free profile today. 

Marketers:

The world’s biggest brands trust IZEA’s influencer marketing software and managed solutions. Find out which solution is right for you.

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance
— all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex

influencer marketing software Managed Services

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance
– all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex

influencer marketing software Managed Services

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance
— all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex

 ENTERPRISE INFLUENCER MARKETING SOFTWARE 

Manage your campaigns, creators, payments and performance — all in IZEA Flex.

Try it out for free

Find out more about IZEA Flex