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The holidays are more and more becoming the season of the connected consumer. According to the National Retail Federation‘s holiday report, e-commerce outperformed in-store shopping over Thanksgiving weekend and Cyber Monday saw an increase of 1 million additional shoppers. This move toward digital shopping is only going to increase in the coming years, and the brands who succeed are the ones who know what content helps transform their browsers into buyers.

In an effort to aid retail brands in their understanding of how content influences purchase intent, we at IZEA put together this survey soliciting information from you, our audience, on what helped you decide what to buy. Please take a minute to answer our questions below and two participants who share the survey on social media will be chosen at random to win free tickets to IZEA Fest!