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In 2022, the influencer marketing industry grew to a whopping $16.4 billion and is expected to continue climbing, as more businesses will increase the budget for it. Get to know some of the highest-paid social media influencers and what they typically bring in per post or per year.

The highest-paid social media influencers

Evan Fong — VanossGaming

Evan Fong, aka VanossGaming, rakes it in by playing video games and posting videos of his plays on YouTube. Viewers will find all types of games, like GTA, Minecraft, Mario Party, and more. 

Mark Fischbach

Once upon a time, the easiest way to make money as a social media influencer was to get into gaming. Mark definitely took advantage and now has more than 34M subscribers, with an annual salary of around $38M, according to Forbes. He also uses his TikTok and Instagram to post more silly content, along with short clips of his Youtube videos. 

Kayla Itsines

Kayla Itsines, the fitness blogger behind the Bikini Body Guide, earned around $17 million , according to Well Made Clothes, from her app in the early years of its launch. She also made $225 million in 2021, when she sold the app to iFit, according to Insider, and is paid around $150,000 per sponsored post. 

Cristiano Ronaldo

Soccer star Cristiano Ronaldo has his own brand, consisting of clothing, sports gear, fragrance, and eyewear. He also frequently partners with major brands.  In 2022, Forbes estimated he earned $115 million.

Ryan – Ryan’s Toys Reviews

At the age of 11, Ryan is already earning more money than the average person expects to see in a lifetime. He’s the cute kid behind Ryan’s World and Ryan Toys Review, a YouTube channel with bubbly, colorful videos and lots of cool toys. His family also has a YouTube channel. Ryan has since created a line of toys and his family has its own production company.

Lilly Singh

Lilly is a comedian, YouTuber and author Lilly is the founder of Unicorn Island, a community dedicated to empowering younger generations. She is on a mission to make the world a better place. She’s adored for her funny, informational content and versatile fashion sense


BIG 2023 ENERGY ✨ let’s discuss below ⬇️

♬ original sound - Lilly Singh

Jen Selter

Fitness influencer Jen uses her platforms to share workout videos and plans, recipes, and more. She frequently collabs with major fitness and wellness brands, bringing in around $1.4 million per year from her fitness plans, as mentioned in the CA Knowledge article.


Cheerful and bubbly Zoella was one of YouTube’s first stars. She’s still one of the highest-paid social media influencers and bloggers, from a combination of her haul videos, beauty tips, books, and other products.

Chiara Ferragni

Chiara, the fashion blogger behind The Blonde Salad, earns much of her money from her own collection, but she also gets income from sponsored posts and her reality TV series that streams on Amazon Prime. 

Huda Kattan

Beauty blogger and entrepreneur Huda has a net worth around $400 million, according to Forbes, between her beauty and skincare line and sponsored posts.

Aimee Song

Fashion blogger and entrepreneur Aimee Song earns close to $5 million per year, as mentioned in an article from Net Worth Spot, from sponsored posts, her line of clothes, and her New York Times bestselling book.

@aimeesong Decorating our house for #Christmas! This holiday is so special because we’re decorating the Christmas tree together as a family for the first time from pieces from @CB2 #christmasdecor #holidaydecor #Cb2 ♬ It's Beginning to Look a Lot like Christmas - Michael Bublé

Julie Sarinana

Julie is also a fashion blogger. She is the creator and founder of the blog and clothing brand, Sincerely Jules. According to Net Worth Spot, she is thought to bring in around $5 million per year from her brands and sponsorships. In addition to working with brands through sponsorships, she also has her own line of clothing.

Danielle Bernstein

What also started as a fashion blog has grown into a fashion brand and line. Danielle makes roughly $40K per post, according to Forbes, as well as additional income from her businesses

Charli D’Amelio 

As one of the most followed people on TikTok, Charli made around $18 million in 2021, according to Forbes, from brand collabs and her recent appearance on Dancing With the Stars

Addison Rae

Addison Rae is a TikTok sensation who leveraged her popularity into multiple careers. Aside from being one of the biggest influencers, she is also a singer and actress. She reportedly earned about $8.5M in 2022, according to Forbes. She also has deals with many major brands and her own beauty line.

Bretman Rock

Bretman got started posting beauty tutorials and different makeup looks. His captivating skills, along with his spunky personality allowed him to win the hearts of many. 

Dixie D’Amelio

Dixie is an influencer and singer who is adored by her audience for her authenticity, resilience, and not to mention she’s absolutely stunning. Dixie earns $42,570 per post and $10 million per year, according to Variety.

Rosanna Pansino 

Rosanna created a Youtube channel dedicated to baking videos and the rest is history. She’s been featured on the Food Network and is  NY Times bestselling author. She shares content trying recipes, sometimes variations of the same recipes, along with kitchen gadget reviews. She also dabbles in home decor, beauty, and health content.

Sommer Ray

Sommer is a model and fitness influencer. Her easygoing persona, along with her fitness tips and gorgeous looks is what keeps her audience coming back. She has her own clothing, beauty and wellness brand.  


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