In 2022, the influencer marketing industry grew to a whopping $16.4 billion and is expected to continue climbing, as more businesses will increase the budget for it. Get to know some of the highest-paid social media influencers and what they typically bring in per post or per year.
The highest-paid social media influencers
Once upon a time, the easiest way to make money as a social media influencer was to get into gaming. Mark definitely took advantage and now has more than 34M subscribers, with an annual salary of around $38M, according to Forbes. He also uses his TikTok and Instagram to post more silly content, along with short clips of his Youtube videos.
Kayla Itsines, the fitness blogger behind the Bikini Body Guide, earned around $17 million , according to Well Made Clothes, from her app in the early years of its launch. She also made $225 million in 2021, when she sold the app to iFit, according to Insider, and is paid around $150,000 per sponsored post.
Ryan – Ryan’s Toys Reviews
At the age of 11, Ryan is already earning more money than the average person expects to see in a lifetime. He’s the cute kid behind Ryan’s World and Ryan Toys Review, a YouTube channel with bubbly, colorful videos and lots of cool toys. His family also has a YouTube channel. Ryan has since created a line of toys and his family has its own production company.
Julie is also a fashion blogger. She is the creator and founder of the blog and clothing brand, Sincerely Jules. According to Net Worth Spot, she is thought to bring in around $5 million per year from her brands and sponsorships. In addition to working with brands through sponsorships, she also has her own line of clothing.
Addison Rae is a TikTok sensation who leveraged her popularity into multiple careers. Aside from being one of the biggest influencers, she is also a singer and actress. She reportedly earned about $8.5M in 2022, according to Forbes. She also has deals with many major brands and her own beauty line.
Rosanna created a Youtube channel dedicated to baking videos and the rest is history. She’s been featured on the Food Network and is NY Times bestselling author. She shares content trying recipes, sometimes variations of the same recipes, along with kitchen gadget reviews. She also dabbles in home decor, beauty, and health content.