For some brands, especially those in health and wellness, partnering with industry experts can elevate the effectiveness and impact of your influencer campaigns. By collaborating with seasoned medical professionals, brands can enhance their credibility, provide valuable insights, and engage their audience with authentic, trustworthy content. We’ve curated a list of the top healthcare influencers of 2024 who are authoritative voices in their fields and adept at connecting with their followers on a meaningful level.
Top 20 healthcare influencers
Kevin Pho, MD
In 2004, physician Kevin founded the blog KevinMD and his podcast, which he uses to comment on the latest healthcare developments. Although he’s the founder and editor, numerous other health experts contribute to the blog, offering readers a variety of informed opinions. Publications like the Wall Street Journal, CNN and the New York Times regularly cite the blog, and Pho himself is an acclaimed keynote speaker. He shares a lot of his podcast commentary on his Instagram.
Dr. Jolene Brighten
Dr. Jolene Brighten has credentials like ABNE, certified sex counselor and MSCP. She’s gained quite the following of women interested in fertility and female health. She has 528K followers on Instagram.
Bertalan Meskó, MD, Ph.D.
Bertalan is a genomics expert and a science fiction fanatic. He brought those two passions together to form the Medical Futurist Institute. This is a platform that explores the ways in which digital health innovations and aspirations impact the industry.
Jen Hamilton, RN, BSN, CEN, RNC-OB
With over 3.6 million followers, Jen is one of the most popular healthcare influencers on TikTok. She’s a labor and delivery nurse and shares funny content as well as educational videos for expecting mothers or anyone interested in labor and delivery.
Halle Tecco, MBA
Halle is an advocate for women’s health. She shares thoughtful healthcare news and opinion pieces. Halle is also the founder emeritus of Rock Health, a San Francisco-based venture fund with a focus on digital health. She’s dedicated to making healthcare better for everyone.
Hadley Vlahos
Hadley is a hospice nurse and mom who shares the ins and outs of being a hospice nurse and helping people at the end of their life. She has 438K followers on Instagram, where she posts grief conversations and what she does as a hospice nurse.
Austin Chiang, MD, MPH
With over 90K followers on Instagram, Austin is not only a healthcare influencer but also the Chief Medical Officer of Medtronic Endoscopy. He shares about his book, “Gut,” and visits different Medtronic offices. His videos are often funny and relatable to other doctors.
Victoria Meskin RNC-NIC
With over 85K followers on Instagram, Victoria shares her life as a nurse in the NICU. She’s a night-shift nurse and is even expecting her own baby. She’s also the founder of NICUity, full of courses and guides for those in the NICU.
Kate Johnson, RN
Nurse Kate has almost 94K followers on Instagram, where she shares educated content about health and wellness. She believes in taking care of your body in all stages and not using the “Band-Aid” approach.
Dr. Afrouz Demeri, ND
Naturopathic Doctor, Dr. Demeri shares all about women’s health on her platform of almost 48K followers on Instagram. She helps women get pregnant and balance their hormones. She’s also a TrimesterZero® Fertility Expert.
Dr. Grunch
Dr. Grunch, better known as ladyspinedoc on TikTok, who has over 2.1 million followers that love her humor and medicine content. She debunks misinformation and shares cool, interesting medical things she sees online.
@ladyspinedoc Case study 138 - Far Lateral Disc Herniation Far lateral disc herniations account for 0.7%–12% of lumbar disc herniations and most commonly occur at the L4–5 and L3–4 levels. Far lateral and extreme lateral disc herniations are defined by extrusion of disc material lateral to the intervertebral foramen that migrate superolaterally from the disc space of origin. This can result in compression of the adjacent exiting nerve root from the level above. They can be difficult to deal with surgically. #sundaycasestudy #ladyspinedoc #healthcareworker #hospital #surgery #neurosurgeon #medicalschool #medstudent #medicalstudent #nursing #discherniation #farlateraldischernation #microdiscectomy
♬ original sound - Ladyspinedoc⚡️ | Dr. Grunch 🧠
Labor Junkie, RN
This high-risk labor and delivery nurse shares content about pregnancy, birth and postpartum with almost 820K followers on TikTok. Whether it’s discussing the first night with baby or how to collect colostrum in pregnancy, her videos are educational and helpful.
@labor_junkie_rn ⚠️this represents literally EVERY staff/nurse/provider/etc. who does this not necssarily just doctors (i just happened to have a lab coat here). And yes, ive done it too by mistake 😩💔 WHY do we do this!!! 🤣😩❤️ #pregnant #nursehumor #postpartum #baby
♬ Mozart/Requiem "Lacrimosa"(1394506) - Mint
Kiara Madisen
Kiara shares her life as a recent grad and pediatric nurse on YouTube with 310K subscribers. She shares vlogs showing what it’s like being a nurse full-time and she even has a full playlist on her full nursing journey.
Dr. Elisa Song, MD
Dr. Song is a holistic pediatrician who shares how she takes care of kids in her practice holistically. She has 149K followers and appears on podcasts often or on her own feed sharing tips and tricks to keep your kids happy and healthy.
Mark Hyman, MD
Dr. Hyman is one of the most popular functional medicine doctors online and in a lot of documentaries. He has almost 3 million followers on Instagram and shares his podcast often on his feed. He cares about well-being and longevity for everyone.
Peyton Fowler
Peyton is a physician’s assistant student who has been sharing her journey through college working to become a full-time PA with her subscribers on YouTube. If you’re interested in the journey of a PA student or you relate to that field, Peyton is a great person to follow.
@alyssaaaamarieeee This was me a few weeks away from being on my own. I was completely overwhelmed, felt like I was in over my head, & told all of my loved ones I was going to quit. Fast forward 8 months later, I’m so glad I didn’t 🫶🏼 If you’re going through a rough transition, you’re not alone, and often times, it’ll get better. But sometimes certain specialties/hospitals aren’t a good fit, and that’s ok too! Nursing is filled with so many avenues. Find what works best for you🤎 #laboranddeliverynurse #nursesoftiktok #nursetok #laboranddelivery #nurse #cardiacnurse #newgradnurse
♬ original sound - Alyssa Marie
Leighton Sanders
Leighton shares all the things in her life that she loves on YouTube: nursing, dance and faith. She’s grown her channel to just over 12K subscribers by showing a realistic and raw side of life as a nurse and outside of it.
Dr. Chris Tomassian
With over 1.2 million followers on TikTok, Dr. Tomassian is one of the most popular dermatologists on and off the internet. He loves sharing the fun sides of his job and frequently duets dermatologist or skin-related issues on TikTok to help others learn.
@dr.tomassian Ingredients to keep your skin tight and bright! #skincare #wrinkles #antiaging #greenscreen
♬ Alibi - Sevdaliza & Pabllo Vittar & Yseult
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IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
IZEA MANAGED SERVICES
Strategy and execution from the company that launched the industry.
Learn more about our Managed Services offerings
