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It’s time to get into the spooky spirit with the help of creative influencers on social media. We’ve put together some of the top Halloween costume influencers on social media today to help you get ready for the holiday.

Influencers sharing Halloween costume inspiration


Justine shares her creative ideas for Halloween with more than 49K TikTok followers, showing costumes she believes are going to be popular. From alien superstars to couple costumes that aren’t Barbie and Ken, Justine offers plenty of inspiration to dress up.

Lela Christiana

As a zero-waste fashion designer and influencer, Lela gives her more than 23.4K TikTok followers her hot takes on trendy fashion and costume ideas. Her TikTok serves as a “temporary Halloween account” with creative costumes.


Replying to @NyNy love this idea so so much - the first look could be an affordable and fashionable DIY and the second features a lot of what I consider wardobe staples and could be found in your closet or thrifted. Should I do final girl horror next? #halloweencostume #halloweenfashion

♬ original sound - imogen 😉

Niki Patton

Niki has plenty of unique ideas that most people haven’t used before. More than 1.8 million TikTok followers can see her creative ideas for Halloween. Niki has shared posts dressing up with best friends and couples.


Anya knows that creative makeup looks tie together the whole outfit. She is a beauty and makeup influencer on TikTok who has created makeup tutorials for costumes. She has also created Halloween makeup looks based on Zodiac signs for her more than 116K followers.

Replying to @♡Angylita♡ aquarius mightt be my fave fr💔 who do you want to see next? #makeup #halloween #halloweenmakeup #halloween2023 #zodiacsigns #zodiacsigns #zodiacsignsmakeup

♬ original sound - Anya


Like Anya, Andra is a makeup artist who has taken to TikTok to share her unique twist on popular Halloween makeup looks with more than 141K followers. She offers inspiration for costumes such as scarecrows, clowns, vampires, and more.


Scarecrow makeup - hallowen makeup tutorial 🎃🎃 Tutorial fácil para este Halloween 🖤 #halloween #halloweenmakeup #halloweeninspo #hallwoeen2023 #halloweenlook

♬ Monster Mash - Bobby "Boris" Pickett & The Crypt-Kickers

Maddy Johnson

Maddy transforms her TikTok platform into the ultimate guide for Halloween costumes in the fall. Her affordable finds have caught the attention of more than 82K followers and her ideas include costumes like firefighters and group costume ideas like the Toy Story aliens.


Known for sharing iconic costumes that are “not basic,” Olivia offers Halloween costume ideas to more than 476K followers. Olivia has primarily shared Halloween costume inspiration that applies to groups, duos, couples, and solo characters. Many of her posts include Amazon links and makeup looks to include with the outfits.


Kathrin helps people who want to have a  “Hot Girl Halloween.” She helps others create a creative and trendy costume on a budget. Her TikTok platform highlights her creativity and shares ideas to look hot during Halloween.


Replying to @Emilee Sierra Finding Hot Girl Halloween Costumes on Amazon so you don’t have to 👻🔗 in my bi0 🎃 What costume should I do next? #cleopatra #cleopatracostume #costumeideas #cutecostumes #halloween2023

♬ original sound - All Hallows’ eve 🎃

Trendy Halloween costume inspiration

In addition to the creative inspiration these influencers have provided, there are still an abundance of Halloween costume ideas that are trending this season. From the classic Barbie and Ken looks to unique twists on characters like Avatar and more, 2023 is seeing creative takes on many different characters, movies, pop-culture events, and more. 


Whether you are celebrating this Halloween by dressing up with a group or going solo, Avatar is a trendy costume. Movie fans can create blue-ish makeup looks to become their versions of the entertaining blue characters.

Barbie and Ken

With the release of the iconic “Barbie” movie this year, Barbie and Ken will be popular costumes. There are many approaches to this iconic duo.


🔥 Rollerblade into Halloween as The iconic Barbiee & Ken duo 🛼💖! Ready to slay #CoupleGoals? 👫 Click the link in my Bio🔗⭐️🎃 #Barbie2023 #Rollerduo #halloweenready #couplecostumes #barbiecostume #kencostume #Halloween2023 #costumegoals #fyp

♬ son original - 💎💕Cocita_m11💕💎

Made an amazon list for yall of our Barbie and Ken Halloween costume from last year! The wig was 10/10 💕👏🏼 #barbie #barbiecostume #halloweencostume2023 #barbiehalloween #barbiehalloweencostume #barbieandken

♬ Dance The Night - Dua Lipa

Group costumes: 

Dressing up with friends and rocking creative group costumes is fun and trendy in 2023. Not all costumes have to be super on point with the latest movies and events in 2023. Many influencers share inspiration for classic costumes, such as Cosmo and Wanda, Powerpuff Girls, and more.


Grab a bestie or 2…or 3. If you have a blonde, add Addison lol These are all in my amazon storefront! #halloweencostume #halloween2021 #costumeideas

♬ phantom of the wapera - shanny


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