Instagram is a fantastic place for influencer discovery, with the platform boasting more than 500,000 active influencers, according to InfluencerDB. Those influencers cover all types of industries, including the realms of business and personal finance. While financial influencers are often most popular on Twitter and through their blogs, many are using Instagram to great effect. Here are 10 of the best Instagram finance influencers you need to follow.
1. Tiffany Aliche (@thebudgetnista)
Tiffany Aliche is a financial educator and number one bestselling author. She aims to make life-changing financial education accessible to women worldwide, and she’s appeared on “Today” and “Good Morning America” and in articles in The New York Times and Forbes. Her experience as a preschool teacher has helped her deliver information in an easy-to-understand manner. This approach has earned her 227,000 Instagram followers. She also has a YouTube channel with nearly 33,000 followers.
2. David M. Brear (@davidmbrear)
David M. Brear describes himself as “always falling forward.” He’s the CEO of 11:FS, a consulting agency building next-generation digital banking solutions and providing “FS without the BS.” He’s also the host of Fintech Insider, the company’s official podcast, which he claims is the number one financial technology podcast in the world. On Instagram, he has more than 6,000 followers, and he also has more than 43,000 followers on his personal Twitter account.
3. His and Her Money (@hisandhermoney)
While some influencers like to work alone, some work in small collectives or partnerships. His and Her Money is the brainchild of married couple Talaat and Tai McNeely. This 100 percent debt-free duo wants to help other couples pay down debt and take control of their financial lives. If this couple is anything to go by, hard work seems to be part of the solution: They run a podcast, have a YouTube channel with more than 86,000 subscribers, and they regularly interact with more than 44,900 followers on Instagram. If that wasn’t enough, they run the Power Couples University course and have an e-book packed with advice.
4. Mr. Money Mustache (@mrmoneymustache)
Mr. Money Mustache was able to retire in his 30s. Now, he spends his time educating others on how they can do the same. His Instagram feed is certainly inspirational for his 21,100 followers and anybody interested in sustainable living. He shares photographs of his beautiful home and family, along with quick tips on leading a “frugal yet badass life of leisure.” Mr. Mustache is also very active on Twitter, where he has 112,000 followers.
5. Tarra Jackson (Madam Money) (@msmadammoney)
Tarra Jackson, better known by her registered business name Madam Money, is a personal finance expert, speaker and author. She’s also the founder of DUALpreneur, which provides resources and support for people who want to create multiple streams of income through side hustles. Her main Instagram page has more than 9,100 followers. She’s been featured on Black Enterprise, “The Rickey Smiley Morning Show,” Experian and more, and she runs a successful blog offering quality advice on finances. Visitors to her blog immediately have an opportunity to subscribe by email to her newsletter.
6. Lauren Bowling (@thelaurenbowling)
Lauren Bowling paid off all her debts and built her own successful business in her 20s. Now she’s “living her best life” and helping others do the same. Her website, Financial Best Life, covers paying down debt, earning extra cash and finding better ways to save. She has more than 2,900 followers on Instagram, where she likes to share motivational quotes and funny photographs while promoting her brand. She also provides content for sites such as the Huffington Post.
7. Paychecks & Balances (@paybalances)
Rich Jones has a background in human resources, and Marcus Garrett is someone who has tackled debt of $30,000 head-on. Together, they formed Paychecks and Balances, aiming to teach millennials how to manage their income and reduce their overall debt. The duo has more than 5,000 followers on Instagram, where they share tips and motivational advice.
8. Sandy Smith (@yesiamcheap)
Many influencers draw on life experiences to ground their message in something personal and relatable. Sandy Smith, who was once in debt to the tune of $100,000, is no exception. She started a blog as she was clawing her way out of her seemingly insurmountable debt, and that blog became the foundation of the website, Yes, I Am Cheap. Sandy uses her site to educate and inform on topics such as controlling debt and running side hustles for extra cash. She has 3,700 fans on Instagram and founded the Elevate Community for those who teach people of color about money and promote financial equality.
Final Thought: Economies of Scale
This list of finance influencers is just a small sample of the huge number of content creators you might want to work with. Influencer discovery tools are almost essential to help you sift through all of the options. IZEAx Discovery is a good place to start. It’s the largest scale marketplace of its kind for opt-in influencers and content creators, making it easy to find the right talent for your campaigns. Register today to discover finance influencers who are creating compelling content that’s always on the money.