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Email Marketing Tools: Reach Your Target Audience

email marketing tools

It’s easy to get caught up with the latest online marketing trends. But one tool that’s been around for a few decades still packs a mighty marketing punch and continues evolving to better meet brands‘ needs. That tool is email marketing.

Email marketing is when brands and businesses send promotional messages to target audience members via email. Anyone who has an email address has likely received email marketing, but its increasing sophistication continues to boost its effectiveness.

The Benefits of Email Marketing

Although email marketing was one of the first online marketing tools, its benefits haven’t lost any of their power over the years. Some of its primary advantages include:

What are email marketing tools? Businesses use online tools to create and send effective emails to their target audiences. These tools can also help brands test and gauge the results of their email marketing campaigns.

Why Should Brands Use Email Marketing Tools?

There’s a number of important reasons why brands should use email marketing tools. Email marketing tools are software programs that help brands build relationships and emotional connections with consumers. They provide guidance in creating email content that shows your target market that you know what their interests, needs and wants are. They also give your market the opportunity to learn more about and/or to buy what you offer.

Emails created with these tools can also increase brand awareness, website traffic, brand loyalty, engagement, leads and conversions. They’ll help you research target markets and boost the effectiveness of your campaigns.

Brands like Adobe and Hotel Tonight use email marketing to grab their target markets’ attention. Their emails boast attractive images, witty yet warm copy and simple yet compelling calls to action. Apartment Therapy’s automated, customized email newsletters engage subscribers by teaching them how to furnish their homes. PayPal shows its audience that it understands its needs with email copy that speaks to simplification, like an easy way to split restaurant bills among friends.

Top Email Marketing Tools

Constant Contact, Mail Chimp and Benchmark are three top email marketing tools that businesses and brands can use. Here are some examples of what these tools can do and some of the reasons why these online platforms are so effective.

Constant Contact

This company has been around since 1995, and its longevity speaks volumes about its effectiveness. Using Constant Contact, brands can choose from different email templates that they can customize using a drag-and-drop editor. Constant Contact also offers support and ideas for email marketing promotions and content.

On the Constant Contact website users get access to a free image library. You can upload your contacts from programs like Outlook, Excel and Salesforce to build and manage your email lists, too.

MailChimp

MailChimp might have a playful name, but it offers serious benefits to brands and businesses. With MailChimp, you can create integrated marketing campaigns. That means that, in addition to email, you can create things like digital ads, social media posts and landing pages. And, you can also get insights and performance reports for your campaign. MailChimp integrates with popular platforms including Salesforce, WordPress and Facebook and with online retail services like Magento and Shopify.

Benchmark

Even if you think you’re not at all creative, there’s no reason to feel daunted by the idea of creative emails. The email marketing company Benchmark features a drag-and-drop email designer to make creating your message easier.

You can choose one of the templates that’s customized for a specific market. Make live edits in your template with Benchmark’s email editor, changing elements like copy, photos and colors. When consumers engage with your brand’s email or website, you can have Benchmark automatically send them emails. This tool also offers real-time reports on how your campaign is doing.

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