Creative Instagram Post Ideas for Businesses and Influencers

With new platforms like TikTok and Lemon8 hitting the App Store, some people have wondered about the relevancy of Instagram anymore. With 2 billion active users, it doesn’t seem like Instagram is going anywhere anytime soon.

However, finding a way to stand out as a brand or influencer among those 2 billion can be tricky. Plus, the algorithm is consistently changing so where do you even get started to have your posts be seen and, hopefully, watch your profile grow?

Here are a few creative Instagram post ideas that you can incorporate into your social media strategy and how to best share those posts.

First, let’s take a look at the best ways to share:

Reels, Reels, Reels

Show a behind-the-scenes look at your business, share how to do something like an exercise or use a trending sound. No matter if you’re a brand or an influencer, there are so many parts of your day you could show in a Reel.

Carousel

A carousel post is another way to share unique Instagram posts that also play into the Instagram algorithm. The more time someone spends swiping through your photos in the carousel, the better it is for the algorithm.

A few ideas for a carousel post would be to share easily digestible information regarding your business or things affecting your business or, for an influencer, a weekend recap or book recommendations. Even as a business, make sure you’re showing people, not just products and words. Faces will still pull in more engagement.

Tags and collaborators

Another great way for brands and influencers to create unique Instagram posts is by working together on a post. Collabs on Instagram are an easy way to work with both of your audiences. An example of this could be a travel influencer sharing their experience with a hotel or Airbnb and doing the post as a collab between the two accounts.

No matter if you’re a brand or influencer, make sure you’re utilizing the tags within posts. As a business, you can tag where you got your UGC (user-generated content) and your business’ location if it’s something like a restaurant or store.

Stories

While posts in the feed are important, Stories are still one of the best ways to engage with your audience. Influencers can use this space to share pieces from their day, ask questions of their followers, share links to products they love and so much more. Brands can use this as a way to share educational ideas, your “why” and the people behind the business.

Here is a list of ideas for both brands and influencers to get your creative Instagram juices flowing. All of the Instagram ideas below can be used for both in-feed posts or stories.

Brands:

Behind-the-scenes peeks through the use of creative transitions
How to use a product in a unique way
Employees sharing their favorites
Educational content
Puzzles or games
User-generated content
Fun fact about your product or company

Influencers:

Grocery or snack haul
Cleaning routine with fast transitions
Fashion haul with transitions such as swiping with a hand, jumping or twirling
Follow-along recipe
Book favorites
Throwback sharing an old image vs. a new image

However you post on Instagram, make sure you’re thinking creatively. If you’re putting up a product shot, make it interesting. If you’re sharing behind-the-scenes, share something that people may not know about you or your brand. Finding ways to keep people interested and connected on Instagram is the best way to watch your profile grow.