Campaign Highlight: National Peanut Board

To celebrate the Better Breakfast Month, the National Peanut Board wanted to highlight peanut butter as a national breakfast staple. To highlight the benefits of a breakfast with peanut butter, our bloggers came up with their own healthy recipes featuring this pantry staple to share with readers.

Heather from Girlichef was so excited to partner with the brand and chose to showcase her peanut butter apple raisin waffles, while also providing some fun facts about peanuts. For instance, peanut butter has around 8 grams of plant based protein per serving…crazy awesome!

Jessica at A Kitchen Addition came up with a peanut butter banana bread oatmeal recipe that will definitely get some buzz from her community of readers. Peanut butter+banana bread+oatmeal? Sounds like a win.

In addition to sharing tasty peanut butter recipes, bloggers offered readers a chance to create delicious, peanut butter-filled breakfasts through a giveaway. Readers entered through a rafflecopter widget at the bottom of each blog post, giving them the chance to win a prize pack that included a $25 Wal-Mart gift card, a bag of peanuts and a coupon for a jar of peanut butter. Peanut lovers rejoice!