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Beer, with its rich history and diverse flavors, is more than just a beverage; it’s a culture. And who better to navigate the frothy waters of this culture than the aficionados themselves? Enter the world of beer influencers, enthusiasts who have turned their passion for brews into a digital journey, guiding their followers through the vast landscape of ales, lagers, stouts, and more. In this post, we’ll introduce you to the top 17 beer influencers who are not just sharing their favorite brews but are also sharing the beer scene with their discerning tastes and infectious enthusiasm. So, grab a pint and join us as we embark on this hop-filled adventure.

Top 17 beer influencers

David Heath

David is a qualified master brewer and product tester who has been brewing beer for more than 35 years. He’s generous with his knowledge of recipe design and brewing techniques and has drawn nearly 60.6K YouTube subscribers. His content includes tips on co-fermentation or canning and brewing system reviews.

Ryan Milligan

Known to his Instagram followers as “The NH beer guy,” Ryan tries local breweries and samples many beers from New England. From fruit beer to an IPA, he’s willing to taste them all. This beer influencer is quite a photographer, too, with impressive product snaps and backgrounds that are just as eye-catching as the beer.

Megan Stone

Megan, whose preferred pronouns are they/them, is a traveling brewer, consultant, marketer, and speaker who dedicates their Instagram account to showcasing beer brands, spreading awareness about marketing to gender non-conforming beer drinkers, and sharing stories about people in the beer industry. Megan’s 38.7K followers see them visiting local beer festivals and traveling worldwide.

Steve Wilkes and James Spencer

This dynamic duo make some of the most unique small-batch brews — like rosemary lager and passion fruit pilsner — which they sample in videos. They have entire playlists dedicated to Kveik and Scandinavian beers, sour and tart beverages, and food pairings. If you want to learn about no-chill or parti-gyle brewing, or something as bold as Count Chocula Milk Stout, join their 25.7K YouTube subscribers.

Tanya Lawrence

Known by her 48.8K Instagram followers as “Craft Beer Queen,” Tanya travels to breweries and distilleries all over the country. She spotlights beer brands with detailed flavor descriptions and posts beer giveaways for her fans. Beer lovers looking for recommendations for gluten-free brews, insane flavor combinations, or the best places to sample flights follow her Instagram.

Julie — craftbeerdeer

Julie is truly living the dream, combining her three loves — photography, travel, and beer — to create content for her 35.6K Instagram followers. Whether she’s celebrating women in the industry, finishing a day on the slopes, or just chilling by the water on an island off the coast of Mexico, she’s usually enjoying a beer. Follow her for beer festival giveaways and to learn about beer-related advocacy that gives back.

Jake — girlnamedjake

Jake’s 40.1K Instagram followers know they can count on three things from her content: beer recommendations, adventures, and her dog, Nala. She visits breweries and pubs to showcase brews and raises awareness for underserved groups by promoting beers that donate to important causes. Because she lives on an island, she sometimes gets friends to “mule out” beers for her to sample.

Alyssa— southernbeergirl

Although Alyssa works as a head brewer in Denver, this Southern beer lover still travels to sample brews and educates crowds about working in the industry. She shares her knowledge about carbonation, harvesting hops, and recipe development with her nearly 34.3K Instagram followers. Alyssa also promotes and collaborates with projects that raise funds for underserved groups.

Jennifer Alexander 

Describing herself as “pint sized and full bodied with a hoppy attitude,” Jennifer is a busy mom who always finds time to highlight a variety of beers on her Instagram page. She spotlights new releases and brewery stops on her “beercations.” Although she sometimes promotes non-beer drinks, the majority of her posts are focused on beers and beer festivals and sharing discount codes for box orders.

Jackie Dodd-Mallory

Cookbook author and photographer Jackie is a unique kind of beer influencer: She cooks with it! With recipes that highlight her favorite pilsners and beers to posts with her personal recommendations, Jackie has collected over 25.8K followers. While there are plenty of desserts to be found, you’ll find enough beer-inspired meals to last you all year.

Melis

Melis is a powerlifter and strength coach who loves great beer. Her 129K Instagram followers tune in for detailed descriptions and recommendations on dark beers, IPAs, and Belgian-style sour ales. Best of all, because she loves to travel, Melis gets to sample beers from a variety of countries, including Guatemala, Canada, the United States, Belgium and Turkey.

Pete Brown

Popular on TikTok as “Craft Beer Pete,” this beer influencer showcases his favorite craft beer brands and drinks for more than 18.8K followers. His page describes each of his favorite craft beers through a series of posts that describe the taste and features that make them so delicious.

Doug Veliky

Known on TikTok as the “BeerAficionado,” Doug has caught the attention of more than 47.9K followers by sharing his knowledge of the business of beer. The beer enthusiast and influencer shares everything from perfect pours to his latest favorites.

@beeraficionado

Austin is arguably the lager calital of the US, but they have some great Hop Waters too 💦 #hopwater #nonalcoholic #cpg #craftbeer #nabeer

♬ Walking in the Air - Muspace Lofi

Larry McCallister

With one of the most popular brewing pages on TikTok, Larry shares his passion for creating great beer and teaching others how to make their own fermentations. More than 153.8K followers know him as the “Home Brewing King” and enjoy his series on beer knowledge, beer pairings, and insight into his Brewshed build.

@homebrewking

How to turn crystaized honey back into a liquid. #restorehoney #mead

♬ original sound - HomebrewKing

Russell and Emily — The Beer Travel Guide 

Dynamic duo and beer lovers Russell and Emily run a successful blog and TikTok known as The Beer Travel Guide to more than 18K followers. The duo post fun playlists on the ABCs of great breweries, the best breweries to visit per city, and entertaining reviews and tastings around the country.

Jesse Willesee

Jesse takes to TikTok to share his love for travel, food, and, of course, a delicious beer. His reviews not only feature his opinions on hops and craft beer, but also domestic beers from different countries. His opinions and knowledge of beer have earned him over 114.8K followers.

@jessesunset

Replying to @John Tamura ya boy tries Reiner beer for the first time 🏔️🌲🍻

♬ original sound - Jesse Willesee

Mike — mikevsbeer

Based in Michigan, Mike spends his time reviewing and commenting on beers for his 171.9K followers. His page captures unique beers as he dives into what makes a beer delicious and things to look out for when trying out new brews. Make sure to tune into his Mystery Beer Mondays.

@mikevsbeer

Replying to @justcourt Beers of Summer - Episode 7! #mikevsbeer #mango #wipeout #bobross #summer #summervibes

♬ it boy - bbno$

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