Beach Life Influencers Making a Splash in the Digital World

Immerse yourself in the sun-kissed world of beach life influencers. For these influencers, beach life isn’t a seasonal escape; it’s a lifestyle they embody year-round. Brands seeking to bask in the glow of summer can partner with these coastal trendsetters to showcase their products in an authentic and captivating manner. Check out our list of the top beach life influencers sharing sunny skies and bright blue waves.

Follow these beach influencers for sun-kissed content

Tyler and Julia, family-life content creators with 232.3K TikTok followers, are enthusiastic beachgoers. Their content features their family adventures at the beach alongside their toddler. They capture wholesome moments during sunsets and beach days, highlighting the joy and fun they share together.

Asia is a lifestyle influencer with 173K YouTube subscribers. She’s known for her uplifting and beach-themed videos. Her platform serves as a hub of positivity, offering practical wellness tips and showcasing her favorite beach spots. 

Michaela is a self-proclaimed “beach girl” with 71.2K TikTok followers who resonate with her coastal lifestyle. Her feed sticks true to her nickname, with almost all her videos featuring her at the beach, doing everything from swimming in the ocean to enjoying sweet treats by the beach. She also shares her favorite beach day outfits.

With 442K followers, Greta is one of the most popular beach influencers on Instagram. Her feed bursts with vibrant displays of colorful beachwear, picturesque sunsets and collaborations with summer-aligned brands like Sol De Janeiro. Greta’s sociable persona shines through as she frequently showcases her close-knit group of friends, adding a dynamic and inviting element to her content.

Gail is a nurse and travel and lifestyle influencer with a growing audience of 3.1K Instagram followers. Embracing a coastal lifestyle, she frequently treats her audience to snapshots of her beachside adventures. Her followers are drawn to the allure of her aesthetic photos, which artfully incorporate beach elements such as palm trees and surfboards.

Luke is a beach influencer best recognized for his surfing content. He shares daily content, offering glimpses into his exhilarating beachfront lifestyle, showcasing his wave-catching endeavors and chronicling his global surfing escapades through engaging vlogs. He’s grown a community of 2M TikTok followers who resonate with his love of the ocean.

Bonnie shares her global trips with her 127.5K Instagram followers. From trekking through the lush landscapes of Bali to catching waves with friends at secluded Hawaiian beaches, her content captures the essence of adventure. Additionally, she fearlessly dives into the depths, sharing thrilling encounters with sharks during her scuba diving expeditions.

Koa is a surfer and adventurer with 167K YouTube subscribers. He’s always on the hunt for his next thrill, traveling around the world for his next adrenaline-pumping adventures and surf havens. His videos offer a glimpse into his quests, from conquering the world’s most treacherous waves to sharing his morning rituals before hitting the surf.

Eryn shares a look into her surfer girl lifestyle with her 47.6K TikTok followers. Every day, she immerses herself in the coastal scene, catching waves, enjoying beach hangouts with friends and exploring the underwater world through scuba diving. Additionally, she offers insights into her life in a Spanish-style surfer town, fulfilling her dream of living in such a vibrant and laid-back environment.

Becca, the creative mind behind the thriving beachwear brand LainSnow, resides beachside with her family, indulging in leisurely boat rides and basking in sunny beach days clad in matching swimsuits from her own collection. With 359.6K TikTok followers, she invites her audience into her idyllic coastal lifestyle, where family, fashion and fun seamlessly intertwine under the sun.

Mary epitomizes the essence of a beach influencer, with almost all of her content revolving around her beachside escapades. From enchanting sunset swims with her furry companion to unveiling her latest bikini discoveries, her videos encapsulate the allure of beach life. With a devoted following of 91.2K TikTok followers, Mary engages her audience with her genuine love for the seaside and her infectious enthusiasm for sharing its wonders.

Chloe produces a diverse array of content spanning surfing, fashion and travel. With 134.1K TikTok followers, she offers an intimate glimpse into her life, sharing insights about her recent shopping sprees, upcoming summer getaway plans and thrilling beach activities, such as horseback riding against picturesque sunsets. Her page radiates aspiration, inspiring her audience to embrace adventure and delve into the wonders of nature.

Isabella, a student at the University of Hawaii Manoa, spends her free time enjoying the clear blue waters at the beach or flaunting her favorite beach outfits. Through vlogs, she shares insights into her life in Hawaii, both as a student and as a resident. With 40.9K TikTok followers, she captivates her audience with her adventures and experiences.

Natalie is a lifestyle influencer in Florida. She has garnered a community of 1.3M TikTok followers through her beach day vlogs and documenting her travel experiences to exotic locations like Fiji. In addition to her lifestyle content, she posts occasional fashion videos detailing where she buys her summer, beach-inspired wardrobe.