Known for her sassy personality, bright smile and killer comedic timing, Tia Mowry has been in our homes since her days on the hit show Sister, Sister, along side twin, Tamera. All child stars grow-up, though, and Tia is definitely no exception- an accomplished writer, devoted wife and doting mother, Tia has continued to find success across all avenues of life, including social media!
Tia keeps in touch with her fans through Twitter (@TiaMowry) and often shares personal photos, day trips, and behind-the-scenes snippets all while filming her two shows, The Game and Tia & Tamera, and being an awesome mommy!
Tia has participated in various social media sponsorship campaigns, including tweets for Regis Hair Salons, Cotton, Renu, Glade and Buffalo Wild Wings- in addition to a sponsored photo campaign with Quaker!
We caught up with Tia for a few minutes to talk about being an influencer, and how she navigates the tricky waters of social media sponsorships. Check out our mini-interview, below!
IZEA: So Tia, what do you look for when considering a sponsored tweet or photo?
Tia: I look for something that is relatable to me and my audience. I look for something that my audience and fans would enjoy!
IZEA: We believe that each of us have influence and help impact the watching, buying and shopping trends of our circles. As a fashionista-tv star-author-mom, who/what influences you?
Tia: I am influenced by moms who can do it all! Like Jessica Alba (@jessicaalba), Heidi Klum (@heidiklum) and Nicole Richie (@nicolerichie)! They seem like amazing women with style and grace! They are moms and wives and do it all with class 🙂 Did I say sexy? 😉
IZEA: Definitely sexy! We love all of those power moms! So this year, you’ve participated in 7 offers via SponsoredTweets.com and Staree.com, which has been your favorite?
Tia: I loved the Quaker! I was surprised at how much traction it got from my Twitter fans. I loved how interactive it was by asking what was their fave- and the contest was great! It had the followers going!
IZEA: The picture of Cree was adorable, too! It’s awesome to connect with brands you genuinely love, right? What one thing do you love the most about a sponsorship over Twitter?
Tia: I love the interaction you get with your followers! It’s a fun way to learn more about them and your followers learn more about you!
IZEA: Absolutely! The right campaign can really engage your fans, who are always looking to try the products that celeb moms enjoy. Last question, obviously, you’re super busy, time is of the essence, right? How easy is participating in sponsored campaigns with SponsoredTweets or Staree?
Tia: It’s very easy! As a new mom I don’t have a lot of free time! So I am always looking for something that’s fun and interactive without too much hassle!
So there you have it! Modern mom, fashionista and social media savvy- what more could you ask for? Tia is one of our faves and continues to be a prime example of a celeb that recognizes her brand and really speaks to her followers by taking careful consideration when participating in campaigns through social media. Celebs who respect the relationship they have with an online following can truly benefit from the feedback and voices of those they influence- it’s a win-win for all! For more Tia, view her SponsoredTweets profile, Staree page and official website.
