IZEA Awarded Contract Expansion By Fortune 100 Media Company
Orlando, Florida (September 1, 2021) – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced today that it has been awarded a mid-six-figure influencer marketing contract expansion with an existing Fortune 100 media company. IZEA will leverage its network of influencers to promote an upcoming live streaming event featuring celebrities as well as content from many of the entertainment industry’s most popular franchises.
“Since the onset of COVID-19 we have seen a fundamental shift in the entertainment industry,” said Ted Murphy, Founder and CEO of IZEA. “Companies have moved swiftly to create streaming experiences that take advantage of a captive online audience with limited access or desire to visit traditional entertainment venues. Influencers are a natural fit to promote online entertainment, and as a result we have seen a material increase in campaigns promoting streaming services and online events over the past year.”
“Media consumption habits have substantively changed over the course of the pandemic, as have the business models of companies in the entertainment industry,” continued Murphy. “We believe that many of these changes are unlikely to revert to pre-pandemic patterns near term. The macro trends of event virtualization and Premium Video On Demand (PVOD) are here to stay, and that means that influencers will play an increasingly important role in the marketing strategies of entertainment companies.”
To work with IZEA as either an influencer or a marketer visit izea.com.
