Agency Bootcamp™ to focus on social media strategies and provide attendees with direct access to top industry executives
Five of the top players in social media announced today that they have joined together to create Agency Bootcamp™, a two-hour interactive conversation for brands and advertising agencies that are interested in optimizing their efforts in the large and growing universe of social media. The seminar will be moderated by Michael Brito, social media manager at Intel, and will include executives from Bebo, CafeMom, Facebook, MySpace, and IZEA.
The event will provide brands and advertising agencies with practical knowledge and experience from today’s top social networks. Topics to be discussed include the makeup of a successful social media campaign, common misconceptions and mistakes (“dos and don’ts”), suggestions on how to maximize the ROI for social media campaigns, and a brief look at the future of social media. The session will revolve largely around an open question and answer format, where attendees can ask questions to panel members.
“Social media is experiencing explosive growth,” said Ted Murphy, IZEA’s Chief Executive Officer. “As part of that growth, the landscape is continually evolving, and new and exciting opportunities are consistently emerging for brands and advertising agencies. Agency Bootcamp is a place where the industry leaders can gather together, share ideas, and convey what we’ve learned about these opportunities in an open, concise fashion.”
In addition to Mr. Murphy, executives scheduled to attend Agency Bootcamp include Tom Arrix, vice president of sales for Facebook; Bryce Emo, senior vice president of branded sales for MySpace; Kent Austermann, sales director at Bebo; and Andrew Shue, co-founder of CaféMom.
“We believe this is going to be a very valuable and instructive event, and at the same time a rare chance get direct one-one access to some of the minds that literally built, and continue to shape, the entire social media industry,” added Murphy.
The seminar, free to pre-registered attendees, will be held in Chicago on May 21, 2008 at Maggiano’s Little Italy, 516 North Clark Street, and will run from noon through 2pm. Lunch will be provided. Spacing is limited and is on a first-come first-serve basis.
Additional information about the event, along with registration instructions, can be found at www.agencybootcamp.com
ABOUT BEBO Bebo is the next generation social networking service where members can stay in touch with their College friends, connect with friends, share photos, discover new interests and just hang out. The people who work at Bebo have learned a lot about what makes social networks fun, and believe that with Bebo they’ve taken social networking to the next level.
ABOUT CAFEMOM Launched in November 2006, CaféMom.com is the largest and fastest growing social networking site for moms. Moms are connecting on shared interests, challenges, and local communities. They have set-up approximately 40,000 groups on diverse topics such as pregnancy, politics, dieting, autism, and favorite TV shows
ABOUT FACEBOOK Founded in February 2004, Facebook is a social utility that helps people communicate more efficiently with their friends, family and coworkers. The company develops technologies that facilitate the sharing of information through the social graph, the digital mapping of people’s real-world social connections. Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Facebook is a part of millions of people’s lives and half of the users return daily.
ABOUT MYSPACE MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views (*), MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace’s international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Finland, Brazil and the United Kingdom. Fox Interactive Media is a division of News Corp.
