Company’s Global “Creator Marketplace” Will Offer Canadian Influencers Enhanced Brand Partnership Opportunities
Toronto, ON (September 9, 2015) – IZEA, Inc. (IZEA:OTCBB) has officially expanded to Canada with a Toronto-based team in order to better serve Canadian-based brands, agencies, and publishers, as well as build community with local social media influencers and content creators.
The technology company operates a global creator marketplace with over 550,000 users in 70 countries, including more than 14,000 creators based in Canada. Brands and agencies utilize the IZEA Exchange (IZEAx) to execute sponsored social campaigns and generate content for marketing purposes. In the company’s nine years, IZEA has facilitated over 3.5 million transactions and has served a range of premium clients including the top five global consumer packaged companies.
The Toronto-based team will be led by Tiffany Heimpel. Ms. Heimpel has an extensive background in advertising, corporate brand marketing and account management. In addition, she is recognized as a seasoned content creator in the Canadian blogger space, appearing frequently on national television programs such as Marilyn Denis, CTV, CP24 and The Morning Show. As Director of Canadian Client Partnerships, Heimpel will offer unparalleled insight on the value of IZEA from both a brand and influencer perspective.
“Having worked agency-side, client-side, and influencer-side I have a unique perspective on this space. IZEA’s offering in the Canadian landscape is unmatched. I’m elated to be leading IZEA’s entrance into the market at such a dynamic time in Canadian marketing and advertising” says Heimpel.
“IZEA is proud to be a member of the Canadian marketing landscape,” says Ryan Schram, Chief Operating Officer of IZEA. “We believe our innovative spirit and desire to form lasting partnerships with creators and marketers alike aligns naturally to the country and its people. The team we’ve assembled is best-in-class as a resource for influencer and content marketing thought-leadership.”
As a technology pioneer, IZEA has invested tens of millions of dollars in the development of a global ecosystem to ensure the company continues to remain at the forefront of influencer and content marketing. The Canadian presence will allow for a more immersive IZEA experience for both companies and content creators looking to develop meaningful brand relationships.
