Online Marketplace Simplifies Purchase of Social Media Sponsorships
Orlando, Fla. (September 24, 2012) – IZEA, Inc. (IZEA:OTCQB), the world leader in social media sponsorship, today unveiled The IZEA Store – a new marketplace that provides brand advertisers with a simplified, streamlined experience for purchasing social media sponsorships. Advertisers can quickly purchase sponsored blog posts, sponsored tweets and pre-packaged social programs through the store with a credit card.
“We believe our single-biggest competitive advantage is our commitment to continuous innovation,” said Ted Murphy, Founder and Chief Executive Officer, IZEA. “The IZEA Store represents a radical evolution from the user experiences found in our existing marketplaces. We have simplified the purchasing process for new and existing advertisers alike by packaging social media sponsorships in a way that anyone can understand. You don’t need to be a media planner or social media expert to start a campaign with The IZEA Store.”
In addition to providing the ability to easily purchase one-off sponsorships from leading celebrities and social media influencers, The IZEA Store also offers a new monthly subscription service, AlwaysSocial™.
AlwaysSocial™ allows advertisers to execute turn-key campaigns with pre-determined amounts of sponsored blog posts and tweets each month against specific investment levels. In exchange for committing to longer subscriptions and larger purchase amounts, IZEA clients receive ‘bonus” posts and tweets. The service is fully-managed by IZEA team members and includes campaign design, reporting and optimization.
“Advertisers are starting to approach social media marketing similar to how they invest in search engine marketing – with a devoted, recurring budget each month,” said Ryan Schram, Chief Marketing Officer, IZEA. “Our new AlwaysSocial™ offerings allow our advertisers to purchase from us in a way that is familiar to them and provides persistent awareness in the social-sphere.”
IZEA is currently offering four types of AlwaysSocial packages: Starter, Momentum, Pro, and Elite, which range in price from $1,500 per month to $10,000 per month with a minimum commitment of six months. The subscription service automatically renews for client convenience.
The IZEA Store will continue to add new package offerings throughout its beta period based on client feedback. Interested brands can visit the store at http://izea.com/shop or discuss its offerings with IZEA’s Client Development team by calling 1-877-525-IZEA.
About IZEA
IZEA, Inc. (“IZEA”) is the world leader in social media sponsorship, operating multiple marketplaces including Staree, WeReward, SponsoredTweets and SocialSpark. IZEA connects advertisers with social media publishers, helping them monetize their social media presence. The company has completed over three million social media sponsorships for customers ranging from small local businesses to Fortune 50 organizations. For more information about IZEA, visit www.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the social media sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and general economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur. Please read the full statement and disclosures here: http://izea.com/safe-harbor-statement/.
