Creator expertise, respect, and experience are consistently regarded as most important attributes of successful influencer marketing.
ORLANDO, FL (July 18, 2017) – IZEA, Inc. (NASDAQ: IZEA) the premier online marketplace connecting brands and publishers with influential content creators, found in its annual State of the Creator Economy report consistent year-over-year rankings in what consumers view as the top drivers of influencer marketing effectiveness.
This trend toward authentic, credible, and properly-disclosed sponsored content shared with influencers’ audiences is further reinforced by an increasingly discerning “connected” consumer:
- 32% of consumers can tell if the influencer or source of the sponsored post has actually tried or used the product based on the content itself.
- 28% of consumers judge an influencer marketing post based on its relevance to the influencer’s brand and previous product endorsements.
For the complete 2017 “State of the Creator Economy Report,” visit: research.izea.com