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The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine Woman reviewing a product for her social feedBlog

The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine

In the CPG Household Goods world, the consumer's relationship with cleaning has fundamentally shifted. It is no longer just a functional chore meant to kill…
John Francis
John FrancisMarch 30, 2026
The Loyalty Breaking Point: 4 Moments Consumers Switch Household Brands (And How Creators Win Them Back) couple in a new house or apartment sharing cleaning tips and products on social mediaBlog

The Loyalty Breaking Point: 4 Moments Consumers Switch Household Brands (And How Creators Win Them Back)

In the CPG Household Goods sector, brand loyalty is often mistaken for brand love. In reality, loyalty is usually just a habit. Consumers grab the…
John Francis
John FrancisMarch 30, 2026
IZEA Achieves Record $18.9M Profitability Swing, Breaking Even on $31.2M of Revenue Q4 Full Year Financial ResultsPress Releases

IZEA Achieves Record $18.9M Profitability Swing, Breaking Even on $31.2M of Revenue

Enterprise-first strategy and optimized cost structure results in profit turnaround with $50.9M in cash to fuel M&A and technology innovation ORLANDO, Fla. (March 17, 2026)…
IZEA
IZEAMarch 17, 2026
IZEA Announces Q4 & FY 2025 Earnings Results Conference Call Influencer, makeup, ring light, cameraPress Releases

IZEA Announces Q4 & FY 2025 Earnings Results Conference Call

ORLANDO, Fla. (March 10, 2026) – IZEA Worldwide, Inc. (NASDAQ: IZEA), a leading influencer marketing company that makes Creator Economy solutions for marketers, announced today…
IZEA
IZEAMarch 10, 2026
Influencing the Surge: 8 Mandates for Gaming Success in 2026 Tech GamingBlog

Influencing the Surge: 8 Mandates for Gaming Success in 2026

Traditional brands are still learning community-led storytelling. The gaming industry has already mastered it. Gaming giants have abandoned the traditional marketing funnel to operationalize creator…
John Francis
John FrancisMarch 3, 2026
How Tech Leaders are Buying Resonance, Not Reach Tech LeaderBlog

How Tech Leaders are Buying Resonance, Not Reach

The spec war is over, and everyone won. Your product is incredible and so is everyone else’s. In a market of total hardware parity, the…
John Francis
John FrancisMarch 3, 2026
The Non-Linear Path: How Subcultures are Redefining Tech Consideration Tech non-linear pathBlog

The Non-Linear Path: How Subcultures are Redefining Tech Consideration

The traditional marketing funnel of awareness, consideration, and conversion no longer dictates the buyer's journey. Today's tech consumer journey is a chaotic, non-linear web. A…
John Francis
John FrancisMarch 3, 2026
Engineering Fandom for Long-Term Retention 35mm Film for movieBlog

Engineering Fandom for Long-Term Retention

The traditional entertainment release sprint is no longer enough to sustain global brands. For movie studios and streaming services, the goal has evolved from securing…
John Francis
John FrancisFebruary 2, 2026
Surround the Moment: Sustain Blockbuster Momentum with Always-On Creator Ecosystems Woman on the red carpet movie premiereBlog

Surround the Moment: Sustain Blockbuster Momentum with Always-On Creator Ecosystems

The red carpet has long been the crown jewel of entertainment marketing, but in 2026, the 30-second celebrity interview is no longer enough to anchor…
John Francis
John FrancisFebruary 2, 2026
Beyond the Commercial: Connecting Culture to Cart in the Creator Economy SuperBowl, Football, Commercials, IZEA, Football helmetBlog

Beyond the Commercial: Connecting Culture to Cart in the Creator Economy

Anheuser Busch and the Super Bowl go together like chips and guac. As the largest advertiser for Super Bowl LX on February 8, 2026, their…
IZEA
IZEAJanuary 16, 2026
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  • What is Influencer Marketing
  • The Benefits of Influencer Marketing
  • Influencer Maketing Case Studies
  • Influencer Marketing Gone Wrong
  • Building an In-House Team
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