Promoted Posts
Amplify the success of your influencer marketing program with IZEA’s integrated social media promotion capabilities
Promoted Posts
Amplify the success of your influencer marketing program with IZEA’s integrated social media promotion capabilities
Increase visibility of influencer content, target audiences with greater refinement and capture maximum value.
IZEA’s proprietary technology allows our clients to purchase paid promotion through social network ad platforms using an influencer’s account instead of their own. Content is promoted by an individual influencer rather than a brands, leading to increased engagement and affinity. This technology allows brands to gain access to larger reach, geo-target audiences and back into performance metrics.
How it Works
Set custom budgets and track the performance of these creator-generated ad units through API integrations directly within IZEAx
Evaluate Influencer Performance
IZEA’s team will utilize our software to determine the best performing influencer content.
Promote the Best Content
Influencer content is promoted through IZEA’s O-Auth credentials to the influencer’s social media account.
10X the Engagement
IZEAx clients have seen up to 10X the engagement with creator-promoted posts vs. brand-generated paid ads. Social content Creators have more engaged and trusting audiences than brands. As a result, Creator Promoted Posts perform far better than brand direct ads for multiple reasons.
1. Trusted
Promoted Posts increases reach and engagement by removing the challenges created by the algorithms on some social channels that limit organic reach.
2. Increase Reach and Brand Awareness
Promoted Posts increases reach and engagement by removing the challenges created by the algorithms on some social channels that limit organic reach.
3. Increase Positive Sentiment
IZEAx clients see increased positive sentiment within comments from Creator Promoted Posts compared to brand paid ads.