Sponsored Tweets

A Sponsored Tweet is a piece of branded Twitter micro-content created specifically for a marketer by an influencer in exchange for compensation.

Sponsored Tweets

A Sponsored Tweet is a piece of branded Twitter micro-content created specifically for a marketer by an influencer in exchange for compensation.

How it Works

The marketer provides an influencer with a short overview of the product or service they would like promoted. The influencer then writes a Tweet in their own voice and includes a link as requested by the advertiser. This approach is best used to build buzz and generate immediate traffic.

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“Content and influencer Marketing achieve top-tier effectiveness ratings.”

Read the 2018 State of Creator Economy Report

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