Sponsored Instagram Posts
A sponsored Instagram post is a branded photograph or video taken by an influencer and then posted to that influencer’s Instagram account.
How it Works
The marketer provides an influential Instagrammer with an overview of the type of content that they would like to have produced to promote their brand. Since links are not active within standard Instagram posts, these images and videos are used primarily for branding, awareness and affinity with a given influencer. Marketers can use Promoted Posts to drive greater distribution of influencer content and add direct calls to action such as clicks to their site or an app download.