Twitch
Influencer Marketing

Learn what Twitch is, how to get started with Twitch influencer marketing, finding Twitch streamers, and much more.

Twitch Influencer Marketing

Learn what Twitch is, how to get started with Twitch influencer marketing, finding Twitch streamers, and much more.

8 min read

What is Twitch

Twitch is an Amazon-owned, video game streaming platform where users can showcase their video gaming abilities using a live streaming format. The Twitch audience is highly desirable for advertisers with 81.5% of viewers being male and 55% being between the ages of 18-34.  It offers brands the ability to reach the booming global gaming market in real-time. 3.8 million streamers broadcasted on Twitch in February 2020, according to Twitch Tracker. The number of unique daily viewers was pegged at 15 million, with the number of monthly users at 140 million. Twitch viewing figures, just under 4 million, were exceeded during the coronavirus lockdown that followed. The research we just published “COVID-19 Stay-at-Home Impacts on Consumption Trends” indicates that Twitch viewers are 1.6x more likely to have purchased a “non-essential” product since being impacted by Coronavirus as compared to those who don’t use social media. Marketers can now leverage Twitch support in IZEAx to produce sponsored live content and reach those viewers.”

What is Twitch Influencer Marketing?

Similar to other types of influencer marketing, a sponsored Twitch campaign is a live stream via the influencers Twitch account. More than 3 million broadcasters live stream on Twitch monthly, as reported by the Twitch press center.

What is Twitch

8 min read

Twitch is an Amazon-owned, video game streaming platform where users can showcase their video gaming abilities using a live streaming format. The Twitch audience is highly desirable for advertisers with 81.5% of viewers being male and 55% being between the ages of 18-34.  It offers brands the ability to reach the booming global gaming market in real-time. 3.8 million streamers broadcasted on Twitch in February 2020, according to Twitch Tracker. The number of unique daily viewers was pegged at 15 million, with the number of monthly users at 140 million. Twitch viewing figures, just under 4 million, were exceeded during the coronavirus lockdown that followed.

What is Twitch Influencer Marketing?

Similar to other types of influencer marketing, a sponsored Twitch campaign is a live stream via the influencers Twitch account. More than 3 million broadcasters live stream on Twitch monthly, as reported by the Twitch press center.

How to Create a Twitch Sponsorship

You can now create Twitch live stream sponsorships within IZEA’s Influencer Marketing Platform, IZEAx Unity Workflow. The live streams can be created either as standalone sponsorships, or as part of larger sponsored content initiatives.

How to Create a Twitch Sponsorship

You can now create Twitch live stream sponsorships within IZEA’s Influencer Marketing Platform, IZEAx Unity Workflow. The live streams can be created either as standalone sponsorships, or as part of larger sponsored content initiatives.

Want a personal demo of the Twitch influencer marketing workflow?

Fill out the form and get connected with one of our Twitch Influencer Marketing experts.

IZEAx Unity Suite

Through Unity Workflow, Marketers can send and negotiate Twitch-specific offers and create dynamic campaign briefs with stream requirements. Post-stream, Marketers can verify the completion of those requirements both in the full stream VOD and through highlighted Clips. In addition, payment to Creators can be integrated directly into the completion of the campaign.

Managed Services

Marketers can also partner with IZEA’s managed services team to seamlessly execute Twitch campaigns. Our industry experts will fully manage your campaigns from creator identification, contract management, reporting, and more.

To learn more about IZEA’s Twitch capabilities or to get in touch for regarding a current campaign, please fill out the form.

Get Started with Twitch Influencer Marketing

Finding Twitch Influencers

Twitch allows users to select videos based on what game they want to view, what part of the world they are in or even a community that they feel more comfortable being a part of. The most interactive feature that Twitch has is the ability for viewers and the broadcaster to communicate with each other via live chat. Once a stream is over, users can view the pre-recorded video and continue to leave messages at select portions of the video. The videos live directly on the Twitch website and can be seen until the creator deletes it. When Amazon acquired Twitch, it added a feature that allows viewers to get swag and give money to the content creator included in their Prime membership.

Twitch has more recently made it easier for users to find streamers and content they are specifically looking for by adding personalized recommendations and tags. Personalized recommendations appear on the viewer’s homepage and help viewers discover new channels that are related to the content they have previously watched. Tags are a way for streamers to describe the content they’re streaming in further detail, and users can find content by filtering tags in their searches.

In IZEAx Discovery we’ve made the process of identifying Twitch users a lot quicker than manually searching. There are  pre-made lists of Twitch creators available and marketers can use a keyword search and filter for Twitch creators that have already authorized their accounts on IZEAx.

User Age Demographics

Twitch Advertising/Comscore

Ages 13 – 17

Ages 18 – 34

Ages 35+

User Age Demographics

Twitch Advertising/Comscore

13 – 17

18 – 34

35+

Why Work with Twitch Influencers

More than 3 million broadcasters live stream on Twitch monthly, as reported by the Twitch press center. They’re known as streamers, and they have several potential revenue sources. Those sources include subscriptions, ads, donations, and Twitch features like Cheering.

Top Twitch influencers have millions of devoted fans that make purchases based on their recommendations or their use of certain products. These top Twitch influencers stream their games as a full-time job, making big money via brand sponsorships, subscriptions, and advertising.

Twitch influencer marketing is a serious business where changes can take place very quickly. As quickly as some gaming influencers shoot to the top, others tumble from grace. Or, they jump to other gaming platforms for more lucrative and exclusive deals. 

Marketers should consider some of the most effective ways to do it: giveaways, chat message emotes, event sponsorships, logos, info or FAQ section, watch parties, shout-outs, live product trials, product integrations and unboxings.

Why Work with Twitch Influencers

More than 3 million broadcasters live stream on Twitch monthly, as reported by the Twitch press center. They’re known as streamers, and they have several potential revenue sources. Those sources include subscriptions, ads, donations, and Twitch features like Cheering.

Top Twitch influencers have millions of devoted fans that make purchases based on their recommendations or their use of certain products. These top Twitch influencers stream their games as a full-time job, making big money via brand sponsorships, subscriptions, and advertising.

Twitch influencer marketing is a serious business where changes can take place very quickly. As quickly as some gaming influencers shoot to the top, others tumble from grace. Or, they jump to other gaming platforms for more lucrative and exclusive deals. 

Marketers should consider some of the most effective ways to do it: giveaways, chat message emotes, event sponsorships, logos, info or FAQ section, watch parties, shout-outs, live product trials, product integrations and unboxings.

1 in 4 of ALL adults aged 18-24 watch content on Twitch

– Mintel, 2020

Final Thoughts on Twitch

Twitch is becoming a more diverse platform as its users are generating more and more non-gaming content through Twitch channels like Just Chatting. This growing variety of material meant to educate or advise, allows gamers to show their varied interests and other sides of their personalities. It also helps them attract additional markets and sponsor categories. Examples of this include streamers chatting while “getting ready,” reviewing a sports game, playing an instrument, hiking or streaming neighborhood activity. 

Top Twitch influencers cover a broad spectrum of streamers and categories. They range from up-and-coming and pro gamers to DJs who tour the country, spinning their mixes to knitters who like to share their tips. Marketers can get creative with Twitch live stream sponsorships and use it as an extension to their current marketing initiatives.

Final Thoughts on Twitch

Twitch is becoming a more diverse platform as its users are generating more and more non-gaming content through Twitch channels like Just Chatting. This growing variety of material meant to educate or advise, allows gamers to show their varied interests and other sides of their personalities. It also helps them attract additional markets and sponsor categories. Examples of this include streamers chatting while “getting ready,” reviewing a sports game, playing an instrument, hiking or streaming neighborhood activity. 

Top Twitch influencers cover a broad spectrum of streamers and categories. They range from up-and-coming and pro gamers to DJs who tour the country, spinning their mixes to knitters who like to share their tips. Marketers can get creative with Twitch live stream sponsorships and use it as an extension to their current marketing initiatives.