BrandGraph Data Brief:  Travel & Tourism Influencer Marketing and Coronavirus

This brief for the travel and tourism industry is based on BrandGraph analysis of over 520 million pieces of social content, created by over 4.5 million influencers from August 2019 to July 2020.

KEY DATA

  • Both the absolute count and relative content volume of sponsored influencer content among travel and tourism brands dropped significantly from February to April.

  • July marketed a three-month high for sponsored influencer content in the travel and tourism space, with relative content volume bouncing back 34% from the bottom in April.
  • Airlines have seen little recovery and remain down 75% year over year.

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