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Influencer Marketing Ecosystem

When you hear the word "ecosystem," the first thing that comes to mind might be nature. The term often refers to the interaction of living…

IZEAFebruary 5, 2018

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How to Approach B2B Content Marketing

For plenty of B2B companies, content marketing can seem like a magic bullet; the fix they need to start connecting with new customers. And for…

IZEAFebruary 2, 2018

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Finding Influencers: How-To Guide

For plenty of brands, the decision to give influencer marketing a try is easy. It's the process of finding influencers that proves to be difficult.…

IZEAFebruary 2, 2018

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The Future of B2C Content Marketing

It might seem that, now more than ever, consumer-focused brands are paying attention to content marketing. And, more and more B2C brands are considering giving content marketing…

IZEAFebruary 1, 2018

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Eating Our Own Dog Food

One of the first things my father taught me about being an entrepreneur is that whenever possible you should "eat your own dog food." That…

Ted MurphyFebruary 1, 2018

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Content Marketing Trends: 2018

Trends come and go. Some prove to be long-lasting. Others are just flashes in the pan. Many are things that make you look back in a…

IZEAJanuary 31, 2018

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Influencer Management Software

Ebook Influencer marketing campaigns have a lot of moving parts. From finding influencers to making sure they get paid on time, and from creating campaigns…

IZEAJanuary 31, 2018

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Content Marketing Landscape

In just a few years, the content marketing landscape has changed so much that a person transplanted from 2013 might struggle to comprehend and keep…

IZEAJanuary 24, 2018

Resources

B2B Influencer Marketing Strategy

Influencer marketing isn't only for consumer-focused B2C brands. Sure, the influencer field seems too full of young women and men representing fashion, beauty, and fitness…

IZEAJanuary 23, 2018

Resources

Startup Content Marketing

Whether you are bootstrapping or have some financing from investors, your money is often tight when getting a startup off of the ground. It might…

IZEAJanuary 23, 2018

Resources

Influencer Marketing Ecosystem

How to Approach B2B Content Marketing

Finding Influencers: How-To Guide

The Future of B2C Content Marketing

Eating Our Own Dog Food

Content Marketing Trends: 2018

Influencer Management Software

Content Marketing Landscape

B2B Influencer Marketing Strategy

Startup Content Marketing

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