identifying social media influencers
Influencer Marketing
April 18, 2018

Good Influences: Identifying Social Media Influencers

Social media has created a new breed of content creators. The individuals use their wit and ingenuity to cultivate huge fan bases. These social media influencers have an incredible amount of sway…
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FTC Influencer Disclosure Best Practices
Influencer Marketing
April 17, 2018

FTC Influencer Disclosure Best Practices

Does you brand regularly work with influencers? If so, you might prefer it if audiences didn't pay attention to the "man behind the curtain," as it were. The best influencer/brand partnerships seem…
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Top Pet Influencers
Influencer Marketing
April 16, 2018

Top Pet Influencers

Move over, fashion influencers and video game vloggers. The influencer sphere has officially gone to the dogs (and cats, and hedgehogs, and even, in some cases, raccoons). That's right, some…
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Top Entertainment Influencers
Influencer Marketing
April 13, 2018

Top Entertainment influencers

There are plenty of opportunities for entertainment online. Thus, the top entertainment influencers don't all fit into the same niche or category. But, they do all have one thing in common. They…
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African American Influencers
Influencer Marketing
April 6, 2018

25 Top African American Influencers

Are you reaching your African American customer base with your influencer marketing? A 2018 study from Nielsen found that while African American people made up just 14 percent of the US…
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highest-paid social media influencers
Influencer Marketing
April 5, 2018

Meet The 25 Highest-Paid Social Media Influencers

There's a disconnect between what a social media influencer charges and what marketers expect to pay. In fact, the 2017 State of the Creator Economy study revealed that marketers expect…
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Social Media Influencer Jobs
Influencer Marketing
April 4, 2018

Social Media Influencer Jobs

Influencer marketing is quickly becoming a booming business. The 2017 State of the Creator Economy study found that more than two-thirds of brands had a standalone budget for influencer marketing.…
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What Are Brand Influencers
Influencer Marketing
April 3, 2018

What Is a Brand Influencer?

The one thing all influencers have in common, whether they have a contract or agreement with a brand or not, is trust. Some of the most trusted forms of advertising,…
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Top Male Social Media Influencers
Influencer Marketing
April 2, 2018

24 Top Male Social Media Influencers

While women might be leading the pack when it comes to social media (83 percent of women are on Facebook versus 79 percent of men, according to Pew — plus…
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Top Latino Influencers
Influencer Marketing
March 30, 2018

25 Top Latino Influencers

In the US, the Latino (or Latinx) population is the second-fastest growing racial or ethnic group, according to the Pew Research Center. As of 2016, around 57 million people who…
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