GUESS Eyewear

GUESS Eyewear engaged IZEA to raise awareness of their eyewear collection. We partnered with international male and female fashion influencers to create gorgeous content with highlights from their home countries.

Scope
Managed Sponsored Social
Promoted Posts
Repurposing Content

KPIs
Engagement
Awareness
Content Production

GUESS Eyewear engaged IZEA to raise awareness of their eyewear collection. We partnered with international male and female fashion influencers to create gorgeous content with highlights from their home countries.

Scope
Managed Sponsored Social
Promoted Posts
Repurposing Content

KPIs
Engagement
Awareness
Content Production

$0.13

CPE

3.4M+

TOTAL ENGAGEMENTS

347M

EARNED REACH

7.4%

ENG. RATE

$0.13

CPE

3.4M+

TOTAL ENGAGEMENTS

347M

EARNED REACH

7.4%

ENG. RATE

sadie mclean IZEA

Sadie McLean
Account Director

carly brower IZEA

Carly Brower
Campaign Manager

vanessa vargas izea

Vanessa Vargas
Campaign Manager

IZEA

Influencer Marketing Experts

Considering language barriers, time zones and the sheer scale of this international campaign, gorgeous content was produced and we had an extremely happy client.

Influencers Around the World

GUESS tasked IZEA to execute an international campaign covering the following markets:

North America: USA, Canada
APAC: Thailand, Indonesia, Singapore
EMEA: France, UK, Spain, Italy, Germany, UAE, Poland, Greece, Israel, Croatia, Morocco
LATAM: Columbia, Peru, Chile, Mexico

Platform/Content
Instagram Photos
Instagram Stories

There were 31 influencers hired, creating 95 pieces of content for this campaign. Here are some of the creators and the content they created internationally.

eugenie USA influencer

USA
Eugenie
@feralcreature

375K
Followers

nadya Unites Arab Emirates influencer

United Arab Emirates
Nadya Hasan
@nadyaa

273K
Followers

maria spain influencer

Spain
María Majón
@rocioccamacho

661K
Followers

eugenie GUESS eyewear woman glasses
nadya GUESS eyewear woman glasses
maria GUESS eyewear woman glasses
virgina influencer

Italy
Virginia Varinelli
@virginiavarinelli

484K
Followers

andre influencer avatar

Germany
André Hamann
@andrehamann

990K
Followers

carla italy influencer

France
Carla Ginola
@carla_ginola

415K
Followers

virginia influencer guess sunglasses
andre guess sunglasses influencer
carla influencer guess glasses
sara influencer

Greece
Sara Adrian
@saraadrianberlin

992K
Followers

anita influencer

United Kingdom
Anita Azul Místico
@azul_mistico

90K+
Followers

kimor influencer

Israel
Kimor
@kimorazulay

576K
Followers

sara influencer glasses guess
anita guess influencer glasses
kimor influencer guess sunglasses

Sponsored Instagram Stories

Instagram Story content tends to see higher engagement rates, and when paired together with in-feed content, it makes a great marketing strategy. This campaign’s organic engagement rate for Instagram Stories was 8.16%, while the in-feed content remains evergreen. We found that promoted posts on Stories are garnering stronger traffic numbers than ever before.

1.6M

VIEWS

62K+

SWIPE UPS

20.9M+

AGG REACH

3.79%

CTR

1.6M

VIEWS

62K+

SWIPE UPS

20.9M+

AGG REACH

3.79%

CTR

Top Instagram Story

161K+

TOTAL ENGAGEMENTS

99.4%

ENG RATE

Mina Mahta GUESS Eyewear Influencer Instagram Story
thestylethesaurus GUESS Instagram Story
sofialascurain GUESS Instagram Story
shopranoblog GUESS Instagram Story
azul mistico GUESS Instagram Story
Hannahmontazami GUESS Instagram Story

Positive Purchase Intent

Looking at the engagement on these posts, we can see that this influencer’s audience is moving lower in the funnel.

positive purchase intent GUESS Comments Instagram

Going the Distance

IZEA worked with GUESS Eyewear to coordinate product deliveries to 31 influencers across the world. We tasked the influencers to create high-quality visual content to promote the collection and drive their followers to purchase.

Our campaign exceeded all IZEA’s internal benchmarks, in part due to a rigorous influencer selection process that took organic engagement rates into account.

We over-delivered on both content + reach across the board through higher-following influencers and aggressive paid media targeting. Our total influencer follower count exceeded our goal by 94.74% and our paid media engagement goal was exceeded by 277.16%.

95

PCS. OF CONTENT

31

INFLUENCERS

294K

LIKES

4.6K+

COMMENTS

IZEAx Unity Suite was used by IZEA’s managed services team to manage the GUESS Eyewear campaign. Features used to run the campaign include: Discover, Engage, Create, Transact, Distribute, and Measure.

Talk with our influencer marketing experts.