“Social is the weapon against irrelevancy”– IBM Social Business
It appears 2012 is the year of convergence; companies are remodeling their marketing, public relations and advertising strategies all as a direct reaction to the social revolution. Public Relations Society of America recently announced its plans to redefine exactly what PR is due to social influence.
According to DreamGrow.com’s article “21 Social Media Marketing Trends for 2012,” social media and marketing will not be separate entities, having a social presence is now vital to marketing efforts and essential for positive brand to consumer relationships; social is no longer optional.
Companies are now allocating generous budget portions to their social media front and leaning on the public to spread the word. Word of mouth marketing is undoubtedly the most powerful form of marketing and now with the prevelence of social media, it is probably the most common.
Bet you’re wondering how this affects your blog, aren’t you?
BE INFLUENTIAL. BE UNIQUE.
Blogs instantly create a niche market for consumers and brands. You are an influencer. Meaning, you directly impact other consumer’s perceptions, purchasing decisions and brand reputations. In 2012, it is projected that brands will be leveraging your blog even more frequently to connect with their audience. It is also suggested that sponsored content will continue to expand.
Managing a blog with posts that reflect your honest opinions will not only position you as a credible resource to your readers, but it will build a trustworthy relationship with the brands you represent.
How will you continue to build positive relationships with your readers and brands in 2012?
CHIRP UP IN 2012
With more than 300 million users, it doesn’t appear that the little blue bird has any plans other than to continue soaring. Twitter has recently announced its brand pages which will allow brands to more easily establish their presence.
Tweeters connect with brands they love and seek customer service via Twitter. They write their reviews and opinions in a compact 140 character message. More than ever, brands realize the impact Twitter has on customer experience, loyalty and ROI. Consumers will be the primary vehicles for product information, not advertisements.
How will you maintain your Twitter presence?
THE ERA OF THE SMARTPHONE
Approximately 40% of cell phone usage is through a smartphone and brands have quickly taken notice. The majority of social media interaction is through a mobile device so we are constantly connected.
Location-focused apps aren’t going anywhere in 2012, in fact they’re prime real estate.
90% of consumers trust peer recommendations. Your thoughts are trusted more than a million dollar Super Bowl ad.
We can read and post reviews, check in and find our friends all through a mobile application.
How will you influence the choices other consumers make?
WORLD OF MOUTH
The world is now social and opinions go viral almost instantly. Your social media presence resonates with your followers, your friends and brands. In 2012, your presence and influence will be sought after and your social media footprint will lead others and their decisions.
In 2012, how will you remain ahead of the curve? Where do you see social media going?
Sources: Social Media Revolution
21 Social Media Marketing Trends for 2011
