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Why Journalists Should Have a Blog

As journalists, we create content for our clients daily, writing for an audience (and often, multiple audiences) that are not our own. When a contract runs dry, or you find the time to take on another gig, journalists gather clips and links to past articles and blog posts to be presented in a somewhat chaotic manner. Your portfolio–if you compile one–often lacks the full range and potential of your writing style, as editors and clients revise your original ideas.

Establishing a blog is essential in working with today’s new media, especially if you want to stand out as an expert in a specific niche. Here are several reasons to start blogging.

If these reasons to have your own blog have motivated you enough to start blogging, setting up a blog is easy. You can choose from a free WordPress.com blog, or host your own WordPress blog on your own server using a host like GoDaddy. Other platforms include Tumblr, TypePad, and Movable Type. Some other journalists choose social networks such as Google+ and even Facebook to blog, but these sites don’t allow you to “own” your content, so approach these options with caution. Starting a blog, wherever you choose, is a relatively simple and usually very fun process – and having your own blog is something that every journalist should consider.

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