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Last week, IZEA’s CEO Ted Murphy brought his new media expertise to the traditional media platform. In his interview with Marc Amazon on radio station 700WLW, Sponsored Tweets was the topic of conversation; not limited to 140 characters by the way.

Ted and Marc discussed the secret of a sponsored conversation; what both celebrities and the average Joe have to keep in mind if they want to bring in the bucks and host an effective conversation. Check it out, listen below to get the inside scoop!