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IZEA Worldwide, Inc

Protecting Your Personal Brand

In this day-and-age of Social Media, brand is so important. Maybe moreso now than ever because a brand can be tarnished with one Tweet, Facebook Wall post, blog post, or blog post comment. Particularly if we’re talking about one’s personal brand. In this instance, personal brand can often be tied to someone’s livelihood. But you know the great thing about this? We (individuals) have total and complete control of our own brand.

“Never put anything on Facebook you wouldn’t want your mother to see,” is something I often hear, and if you think about it, it’s true. Our personal brand is attached to our name…our image (both literally and figuratively)…. So wouldn’t you want those represented in the best light possible? After all, you never know when your personal brand could help or hurt you.

Here are a few things to consider to help protect the integrity of your personal brand, and to think about before hitting that “Tweet”, “Publish”, or “Share” button:

Can you think of any others?

So you see, we really do have the power to protect our own personal brand! It just may take a little work on our part is all. Who are some of the people you follow that have strong personal brands?

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