You might have read in my last post about Premiums, what it takes to be part of this SWAT team of bloggers. I am pleased and proud to mention that our awesome team has managed to raise the bar again and 2010 will officially be the Year of the Premiums.
This past year, Premiums took part in campaigns by Alice.com, British Airways, Cirque du Soleil, MyLife.com, truTV, Gillette, AT&T, Sears, and the Swiss Tourism board. Premiums also participated in numerous product sampling and shopping sprees including Armani Exchange, Talbots, Hewlett-Packard, Parent’s Choice baby formula, Eye-Fi, Yamaha, Talbots, and LG.
As mentioned in a previous post about Premiums, there is no basic formula that automatically gets you into the program. Remember that we, not unlike our clients, are always looking for bloggers, not billboards. It’s the voice we’re after- a voice brings listeners- oh, and a nice, clean layout.
However, there are some basic guidelines that we follow when evaluating bloggers into the program. Last, remember that niche is important, too. The tech blogger field and mommy blogger field are far more saturated than, say, the knitting or cupcakes field. The standards are different for tech bloggers and mommy bloggers, than the number one source for knitting.
If your blog meets the following criteria, please feel free to email our Premium team, PremiumBloggers at IZEA, ends in dot com.
The Actual Blog
- The design of the blog
- Quality of content
- Number of legitimate comments
The Blogs statistics
- How many unique visitors per month (premiums usually above 100k) <– woo hoo! 100k!
Third Party validation
- Real Rank (for those already in our system- below 1000)
- Media Coverage, Book deals, speaking engagements
- Twitter followers (typically 5,000+)
- Celebrity
- Corporate Sponsorships
- Broad reach via YouTube (Millions of views)
