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There is a fundamental disconnect happening in enterprise CPG right now. Brand marketing teams are finalizing their sweeping holiday television spots. Shopper marketing teams are…
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Blog
How the Holidays Can Lead to Brand Switching
How the Holidays Can Lead to Brand Switching
The grocery aisle has become a battlefield. Value-conscious shoppers are actively looking for reasons to trade down. And retailer-owned private labels or lower cost alternatives…
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When CPG Brands Become Non-Negotiable Holiday Heroes
When CPG Brands Become Non-Negotiable Holiday Heroes
The economic headlines look rough right now. Inflation is stubborn. Budgets are tight. But if you look closely at consumer behavior, a massive silver lining…
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