Gamble to Bolster Culture-First Innovation and Scale Enterprise Success in the Creator Economy
ORLANDO, FL – January 13, 2026 – IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing solutions for the Creator Economy, today announced the appointment of Lindsey Gamble as Vice President, Creator Strategy and Innovation. The move signals an expansion of IZEA’s strategic arm under the leadership of Steve Bonnell, Executive Vice President, Account Management. This investment is designed to sharpen IZEA’s ability to help enterprise brands navigate a marketing landscape where creators hold the ultimate cultural power.
With the traditional marketing funnel collapsing, a new customer journey has emerged that places culture at its absolute center. Influencer marketing has moved from a supporting tactic to a foundational strategic pillar, requiring brands to adopt an always-on system of connection.
“We are operating in a reality where inactivity is the greatest risk to brand equity,” said Bonnell. “Brands can no longer just ‘buy’ attention; they must participate in the culture that creators are defining every day. Lindsey’s hire is a significant investment in our strategic muscle, allowing us to help our clients bridge the gap between traditional corporate structures and the fluid, creator-led journey consumers now take.”
Gamble, recognized as a LinkedIn Top Voice and Business Insider “Expert to Know,” will translate this cultural power into measurable business growth for IZEA’s enterprise clients. He was among 100 digital creators, industry leaders, and administration officials invited to the White House for its first-ever Creator Economy Conference in 2024.
“Influencer marketing is now the strategic pillar that supports the entire marketing system,” said Patrick Venetucci, CEO of IZEA. “Lindsey Gamble’s deep expertise in creator innovation, paired with Steve Bonnell’s enterprise leadership, ensures IZEA remains at the forefront of this shift, delivering the strategic depth our clients need to thrive in a culture-first economy.”
Prior to joining IZEA, Gamble held strategy and innovation roles at Later and led a prominent consultancy focused on the evolution of the Creator Economy.
About IZEA Worldwide, Inc.
IZEA Worldwide, Inc. (“IZEA”) is an influencer marketing company with a mission to make Creator Economy solutions for marketers. We do this by lighting up the Creator Economy with IZEAs—our strategies, campaigns, and solutions that build brands and drive demand. Since launching the industry’s first-ever influencer marketing platform in 2006, IZEA has facilitated nearly 4 million collaborations between brands and creators.
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