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How The Wall Street Journal Uses Sound Bites on Pinterest

In this 24/7 news cycle world, with stories broken down into miniscule sound bites, The Wall Street Journalhas found a clever way to present select ones from the News Corp.-owned newspaper via social media.

The Journal has been pinning “memorable” quotes on Pinterest. Beneath each quote, context is provided along with a link to the complete story online. WSJ staffers use Adobe Photoshop to create images of the individual quotes, which have blurred out text surrounding them. As of June 7, the quotes board alone has 6,524 followers and 45 pins.

The Journal must have smart social media editors working in its New York City offices because the quotes that are selected immediately draw the reader in – it appears they are pulled from controversial articles or ones of extreme interest.

Here are some examples this contributor viewed when writing this blog post:

But this isn’t the only Pinterest board The Journal has going. It has 33 others, with a total of 8,857 followers, 874 pins, and 74 likes. Some of the other boards include: select front pages; WSJ Fashion, New York Fashion Week; #morningWSJ, through which readers were ask to send in their photos of how they start their day; WSJ Graphics; and many more.

Other papers using Pinterest include The New York Times(it just recently launched), USA Today, San Francisco Chronicle, Denver Post, Los Angeles Times, and Orange County Register.

Now, let’s see how they compare by the numbers:

It looks like The Wall Street Journal should start celebrating. Perhaps with a quote.

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