Now that the changes are in place to support RealRank within PayPerPost.com I wanted to take a moment to explain some aspects clearly.
First of all, the rank itself. You can see the RealRank for your blogs on the My Blogs page within the application, as shown below. If the system has not yet assigned you a rank, you’ll see N/A. The Izea RealRank engine runs at 2am each morning (it’s a slow time for the systems) and aggregates information from our Tracker system to come up with the RealRank for each of your blogs.
The key for this to happen, is to have the Izea Toolkit installed on your blog. Just click on the Get Code button on the My Blogs page. This will take you to an instructions page to walk you through getting the code and installing it on your blog. The Izea Toolkit sends data for each visitor to your blog to our Tracker systems – without it installed, we can’t record your traffic data.
The RealRank is a flat rank. We calculate a score for each blog we track, and then sort the resulting scores to assign each blog a rank form 1 to n. For opportunity segmentation though we normalize the rank.
When creating an opportunity, advertisers are asked to select a rank from 1 through 9. This really equates to a percentage of the marketplace to exclude from an opportunity. If an advertiser chooses a 9, they are effectively excluding 90% of the marketplace and only allowing people in the top 10% of the ranks into the opportunity.
When a blogger looks at the opportunity details we show them the value the advertiser chose, and explain what it means. For example “9 (top 10%)”.
Obviously if your rank improves (remember, we calculate it daily), you could find yourself qualifying into opportunities that you previously weren’t eligible for. Similarly, if you find opportunities segmented based on RealRank that you do qualify for, it’s in your interests to take that opportunity rapidly; you may get pipped to the post tomorrow by a more popular site.
We currently don’t show you however where you are in the network. We don’t for example show your rank and the total that it’s out of. When the Izea RealRank site launches though we will expose a lot more information to you to let you accurately identify your place in the grand scheme of things.
And, that’s all there is to it.
