Sorry for the short notice on this. The site will be going down for about an hour Monday March 22nd from 5:00 – 6:00am EST for some maintenance. You shouldn’t notice any changes to the site, the changes are for internal use only. This is expected to take about an hour. Hopefully this early morning time slot will cause as few interruptions as possible. Thanks for your patience.
You May Also Like
Blog
Why CPG Brands Need Creators to Win the Value Equation
Why CPG Brands Need Creators to Win the Value Equation
In 2026, the Household Goods CPG category is facing a crisis of loyalty. As private labels reach parity in perceived efficacy and loyalty apps prioritize…
John FrancisMarch 30, 2026
Blog
The 20% Rule: The Creator Blueprint for Driving CPG Retail Lift
The 20% Rule: The Creator Blueprint for Driving CPG Retail Lift
How do you systemize authenticity? To compete with the agility of challenger brands and the scale of private labels in the Creator Economy, legacy Household…
John FrancisMarch 30, 2026
Blog
The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine
The Emotional Payoff: How Influencers Turn the Joy of Cleaning into a Commerce Engine
In the CPG Household Goods world, the consumer's relationship with cleaning has fundamentally shifted. It is no longer just a functional chore meant to kill…
John FrancisMarch 30, 2026