John Francis

What the biggest shift in food shopping means for your CPG creator strategy, plus 10 companies ranked on their response GLP-1 medications are changing what…

How CPG food and beverage brands get more from every creator dollar when Brand, Media, Shopper Marketing and PR plan together Integrated creator marketing means…

There is a fundamental disconnect happening in enterprise CPG right now. Brand marketing teams are finalizing their sweeping holiday television spots. Shopper marketing teams are…

The grocery aisle has become a battlefield. Value-conscious shoppers are actively looking for reasons to trade down. And retailer-owned private labels or lower cost alternatives…

The economic headlines look rough right now. Inflation is stubborn. Budgets are tight. But if you look closely at consumer behavior, a massive silver lining…