John Francis

Traditional brands are still learning community-led storytelling. The gaming industry has already mastered it. Gaming giants have abandoned the traditional marketing funnel to operationalize creator…

The spec war is over, and everyone won. Your product is incredible and so is everyone else’s. In a market of total hardware parity, the…

The traditional marketing funnel of awareness, consideration, and conversion no longer dictates the buyer's journey. Today's tech consumer journey is a chaotic, non-linear web. A…