IZEA, Author at IZEA Worldwide, Inc

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Retailers turn to celebs on social media to boost sales

To boost sales this holiday season, retailers are turning to celebrities on social media to help with advertising. IZEA CEO Ted Murphy discusses how he…

IZEADecember 18, 2014

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Want To Improve Audience Retention? Create Brand Videos

Videos are memorable, no question about it. After all, who doesn’t remember the Gangnam Style video? The catchy tune and matching dance moves made it…

IZEADecember 17, 2014

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Use Social Media Contests To Bring In User-Generated Content

Now more than ever, brands are reaping big rewards by hosting social media contests. Contests build buzz, get fans engaged, establish a rapport and –…

IZEADecember 9, 2014

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Is Going Viral Always a Good Thing?

The modern digital world loves buzz words and phrases. Whether it’s “thought leaders” or “growth hacks,” brands and marketers alike toss out these sometimes abstract…

IZEADecember 7, 2014

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Shifting Content Trends To Embrace In 2015

As the end of 2014 draws near, content marketers everywhere are reviewing the past year’s strategies and making plans for next year. Content marketing is…

IZEANovember 25, 2014

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Transparency In Marketing Also Applies To Snail Mail, AT&T

AT&T is pretending to by my neighbor. My helpful neighbor, in fact, who is very much in tune with fluctuating telecom prices and packages. And…

IZEANovember 21, 2014

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Campaign Highlight: Atlantic Luggage

Since 1919, Atlantic has prided itself on crafting lightweight, affordable luggage that goes the distance. For this campaign, Atlantic armed IZEA creators with their luggage…

IZEANovember 19, 2014

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Campaign Highlight: TruMoo Halloween

To gear up for Halloween, TruMoo enlisted IZEA creators to sample and create recipes with their limited edition Orange Scream flavored milk. With parties and trick-or-treating…

IZEANovember 18, 2014

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Brands Are Rolling Out Holiday Marketing And Social Is Key

With stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall,…

IZEANovember 18, 2014

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Campaign Highlight: Vaseline

Vaseline leads the fight against dry skin! To highlight their brand's healing ability, IZEA creators were enlisted to participate in Vaseline's 5-Day Challenge. Each blogger received…

IZEANovember 17, 2014

IZEA

Retailers turn to celebs on social media to boost sales

Want To Improve Audience Retention? Create Brand Videos

Use Social Media Contests To Bring In User-Generated Content

Is Going Viral Always a Good Thing?

Shifting Content Trends To Embrace In 2015

Transparency In Marketing Also Applies To Snail Mail, AT&T

Campaign Highlight: Atlantic Luggage

Campaign Highlight: TruMoo Halloween

Brands Are Rolling Out Holiday Marketing And Social Is Key

Campaign Highlight: Vaseline

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