Want to engage with consumers online in a way that's memorable, entertaining, educational and/or helpful? Interactive marketing is a smart way to do it. Interactive…
IZEAJune 5, 2019
You've already figured out that your product or service won't be for everyone, or maybe even for most people. It's not a mass-market item like…
IZEAJune 4, 2019
From cars and clothes to handbags and watches, luxury items appeal to many but are affordable for few. That means content marketing for luxury brands…
IZEAJune 3, 2019
Decades ago, social psychologist Robert Cialdini coined the term "social proof." In his book "The Psychology of Persuasion," he listed it as one of the…
IZEAJune 3, 2019
Content marketing is a must for most major brands today. Brands and marketers are working with myriad different types of content, and one of the…
IZEAMay 31, 2019
The internet is a global tool, and that means businesses can easily reach into new markets online. But if you want to really succeed internationally,…
IZEAMay 31, 2019
There's no doubt that influencer marketing is hot, and marketers are dedicating more money and resources to influencer partnerships. In fact, nearly two-thirds of marketers…
IZEAMay 30, 2019
Digital life is highly visual. While that's always been a constant, the importance of visual search has waxed and waned over the years. Changes to…
IZEAMay 30, 2019
It's an increasingly competitive world out there for brands that market online. As companies jockey to rank highly on search engine results pages (SERPs), they've…
IZEAMay 24, 2019
