Hi! I'm Aretha - the content creator behind Up Up and Adams, which focuses on family travel and lifestyle inspiration! My favorite roles are wife, mother of 5, and traveler! Showing our children the world is my passion. Inspiring others to do the same is my joy! We are a growing and eager brand looking to partner with brands that highlight family friendly travel and lifestyle. We'd love to talk about working together to feature your product and services with custom reels!